Blogs

We’re excited to launch the new Branch Developer Portal. As we’ve continued to release new features and update the docs with answers to commonly asked questions, it became clear that our developer portal needed an upgrade. The entire portal has been redesigned to make integrating Branch far easier.

With deep linked smart banners, Wattpad converted mobile web readers into app users and streamlined the experience so readers never lost their page.

With the rise of photo-driven social media the market for photo editing apps has also grown exponentially to provide developers the chance to attract a user base potentially as large as the social media apps themselves. To date, there have been approximately 2 billion downloads of apps in the Photo & Video category.

The wait is finally over! After reviewing all of the amazing submissions to our $10,000 Mobile Growth Challenge, it’s time to announce the winners! With over 250 registrations, the pool of submissions was very competitive and made choosing a winner difficult. Submissions came from all over the globe and included apps from almost every category… Read more »

Mobile developers are at the heart of everything we do at Branch. From the ease-of-use of our SDK, to the global mobile growth community that we’ve built around the world, our job for the last year and a half has been to help mobile developers turn their app ideas into viable businesses.

I’m excited to announce that Branch has raised $35 million in new financing — bringing our total raised to $53 million. We’re now 50 people and plan to double in size by the end of the year. That’ll be one hundred extremely passionate and hard-charging people working hand in hand with our incredible partners to… Read more »

While the reality of building a viable business based on a mobile app is daunting, that’s not stopping tens of thousands of apps from launching every week. To compete with millions of live apps in Google Play and the Apple App Store, mobile app developers and marketers are looking for every possible advantage.

It’s hard out there for app developers. Competing with millions of live apps in Google Play and the Apple App Store is difficult enough. User acquisition costs are skyrocketing — up 125% in the last year and hovering near $4 per loyal user. And, to top it off, consumers just don’t seem that interested in… Read more »

The following is a guest post by Kat Sherbo, Senior Content Manager of Braze. Kat is a marketer, writer, and editor with a passion for engaging stories. When not at work in the world of content marketing and mobile apps, she can be found reading fantasy fiction, working her way through watercolor painting books, or… Read more »