Blogs

Self-defined in the App Store as “The Smartest Way to Shop & Save Online” and backed with $500 million in funding, Jet.com has quickly become a force in the e-commerce space.

This blog post was originally published in 2016. You can also read recent insights on web-to-app conversions. Smart banner, app banner, smart app banner — nomenclature aside, the JavaScript, CSS, and HTML-based banner that floats on your mobile website is an incredibly valuable tool for converting web traffic into app users. Not only is it… Read more »

This blog post was originally published in 2016. You can also read one of our newer posts on web-to-app conversions. As a mobile developer, you’ve heard all the trends about consumers moving to mobile. The fact that mobile searches overtook desktop searches this year is not new to you. But before you dismiss desktop web… Read more »

Happy New Year, dear reader! Throughout the year we’ve kept a close eye on the mobile ecosystem, and we’ve distilled a lot of those thoughts into blog posts here. Like a fine vodka, we can always distill a few more times. Which brings us to this “Year in Review” post: a quick glance at the… Read more »

As 2015 draws to an end, we wanted to pause and reflect on the amazing year we are leaving behind. It’s almost incredible that a year ago we were a tiny startup with nine employees and less than a hundred apps using us. But we had a big vision – to help apps grow and… Read more »

When iOS 9.2 was released on Dec 8th, thousands of app developers suddenly realized their app experience was broken. A small change in Safari’s handling of deep links resulted in many sleepless nights for the app community that was struggling to prepare for the holiday shutdown. It was an untimely yet inevitable change. We saw… Read more »

While December is a time for holidays, app developers and marketers know that December 25 is unofficially App Developers’ Day.

As of iOS 9.2, released December 8th, 2015, Apple has sounded the death knell for URI scheme based redirects, the standard for deep linking for the last seven years. They’ve decided that Universal Links are the future. Since you depend on Branch to leverage the best technology in order to drive the highest quality link-based… Read more »

Branch partner app HotelTonight has always been a tastemaker in mobile growth strategies as they’ve become a major name in the hotel-bookings space. In regards to their innovations in mobile marketing, we’ve tracked their successes closely, especially as they relate to their use of Branch technology in novel ways.