Blogs

As of last week, there is a new entry in the alphabet soup of web standards: AMP. You may have already noticed the small gray lightning bolt logo in your Google search results, but if not — start looking. It’s about to show up a lot more often. Of course, behind every acronymed buzz word… Read more »

The BuzzFeed quiz app, QuizChat, brings one of the most popular services of BuzzFeed — their quizzes — directly to mobile users. Hundreds of millions of users have taken the quizzes and they are an undeniably important source of Buzzfeed’s virality. QuizChat allows users to choose a quiz, take it, and then send both their results… Read more »

As a deep linking company that handles millions of links every day, Branch deals with Universal Links on a daily basis. We see the vast potential, but are very familiar with its many problems. From being difficult to test, to inadequate edge case handling, to the sudden update that rendered URI schemes to ineffective, we… Read more »

Spenser is the CEO and co-founder of Amplitude. While developing his first mobile product, a voice-to-text app for Android, he experienced firsthand the need for a better mobile analytics solution. Spenser created Amplitude Analytics so that app developers can harness their user data to grow their businesses.

There’s a war being waged in mobile. A war to control the final lucrative frontier that will shape how mobile is monetized. The battle is for mobile search, and its outcome is uncertain. Today, mobile search is a wild landscape of competing and contradictory technologies, unfulfilled promises, and 800 pound gorillas strategically positioning themselves without… Read more »

This blog post was originally published in 2016. You can read one of our newer posts on driving installs from Instagram. Branch works with thousands of apps. And in just the last year I’ve helped almost 800 apps integrate the Branch SDK. While working with app developers on these integrations, I’ve learned that there seem… Read more »

This blog post was originally published in 2016. You can also read recent insights on how to implement interstitial ads and banners on mobile. Redfin provides its users with an online database of real estate listings. The Redfin app boasts an excellent and optimized user experience, which is made evident by the 4+ rating on… Read more »

The Dubsmash app allows users to record hilarious videos of themselves in which they dub over famous audio snippets. Dubmash videos are incredibly popular and their pervasiveness can be found all across social media giants including channels such as Facebook, Twitter, and Instagram. The app boasts a well-over 4-star rating on both the Google Play… Read more »

As we’ve noted before, mobile app developers face considerable challenges when trying to build a viable mobile business. However daunting, the challenge is not stopping developers from entering the market in droves – just over 50,000 showed up in the Apple App Store last month.