Blogs

This blog post was originally published in 2016. You can also read one of our newer posts on web-to-app conversions. At this point in history, if you’re working on a native mobile app and don’t have a growth plan or distribution strategy, it’s unquestionably time to start.

If you haven’t noticed, Google’s App Indexing has been receiving an enormous amount of attention in the last year. Now, with the recent launch of the Firebase development platform, Google has rolled the App Indexing component into their documentation into Firebase for iOS and Android. What does that mean for your mobile app? Unfortunately, if… Read more »

At Branch, we eat, sleep, and breathe mobile linking. We have been doing this for the last few years, and as app developers ourselves, we’ve been in your shoes and know how critical it is that the platform support your every feature. Branch links were a result of us trying to market and promote our… Read more »

Currently, organic traffic is a huge source of traffic on websites, and as the mobile industry grows, apps are hoping to imitate this success. App Indexing will likely become a very valuable source of traffic for developers. In fact, mobile web recently passed desktop as the platform with the most search volume. Although most of… Read more »

At Wattpad, we use Branch links to ensure our A/B testing efforts go beyond the vanity metrics of email open rates, button clicks, and page views. The following are the top three lessons we’ve learned when it comes to A/B testing for app growth.

This blog post was originally published in 2016. You can read our newer posts about deep linking here. Driving intuitive, seamless deep linked experiences is a headache. Mobile marketing teams struggle to connect their users to the right place inside the app, or on the web, while optimizing for an event (purchases, signups, views, reads,… Read more »

Even as the native app space grows rapidly, we at Branch see thoughtful perspectives from the front lines contending that in many instances, publishers ought to focus on an optimized mobile web experience rather than a native app.

Remember email? Yes, email – the tried and true channel of communication that pundits have been declaring passé for years now. And yet, despite the apparent distaste for email, email marketing accounts for over 15.6% of all ecommerce transactions, making it the third most effective ecommerce marketing channel behind search and affiliates (although it quickly… Read more »

Mobile linking may be the biggest problem you didn’t know you had.