Blogs

Implementing Universal Links results in a 40% increased conversion to open rate. Continue reading to learn more about the study.

This is part of our “How to Court Your Mobile Users” series with Amplitude and Prolific Interactive.

Based on popular demand from our user community, we’re rebranding from Branch Metrics to the all new Brunch Metrics!

Apple introduced a powerful new feature for developers in iOS 9: Spotlight Indexing for app content. As the name suggests, app developers are now able to list their in-app content in Apple’s Spotlight. It’s completely free, and developers can list as much content as they want.

Use Branch links with Braze’s CRM to discover more about your users and to build better engagement campaigns.

Over the years, despite continuous design improvements, iOS apps have been treated largely as data silos and have been unable to use data outside of the confines of their sandboxes. However, with the emergence of iOS 9, Apple was able to reimagine the way information from within the app was exposed to users. Its new… Read more »

This aricle originally appreared as a guest post on Venture beat. Apple’s software quality has been the subject of criticism for some time now. Marco Arment helped bring this to the forefront after publishing his blog post, “Apple has lost the functional high ground,” where he criticized the company for poor quality software.

In-app analytics are an essential part of growing your app. If you want to know how to improve the user experience for your customers or to optimize in-app purchases, you have to know what users are doing inside your app. It’s all well and good to get people to install, but if you can’t get… Read more »

Eighty-nine percent of smartphone users start with Google when they want to find something on the Internet. And yet, an average user who spends three and a half hours on their phone each day is inside apps for all but 20 minutes of that time. This is a huge disconnect, and despite the best efforts of Apple and Google,… Read more »