Blogs

This blog post was originally published in 2016. You can also read recent insights on web-to-app conversions. Here at Branch, we’ve talked a lot about the current mobile ecosystem and the value of app users. For instance, on Black Friday, 41% of purchases came from a mobile device. But capturing a slice of this engagement continues… Read more »

We are at a time of extraordinary change. And history is repeating itself in 2016 as modern marketing becomes eerily similar to the advertising revolution that took place in the 1960’s, changing the way we interact with businesses.

Full disclosure: I’m a millennial. And I know that the word “millennial” often carries with it connotations of entitlement, sensitivity, and laziness. Millennials, defined loosely as those born between 1980 and 1999, grew up in a fast-paced world of technology and social media, which undoubtedly has shaped who they are and given rise to some… Read more »

In order to craft an effective mobile marketing strategy, it is important to continually keep up with the ever-evolving data behind the way that consumers interact with digital media and advertising. Just a few weeks ago, venture capital firm Kleiner Perkins Caulfield Byers published their 2016 version of the Mary Meeker Internet Trends Report. The… Read more »

This is a preview of a Q & A that Branch co-founder Mike Molinet did with Thalamus, a discovery engine and review platform for online advertising. To read the full interview, click here.

This blog post was originally published in 2016. You can also read one of our newer posts to learn the best app promotion strategies. Did you know that you can generate a pre-populated referral SMS (text message) directly from an email link? For instance, if User A clicks this email link, a SMS draft will… Read more »

As I’ve written about before, email continues to defy the pundits and to be a critical channel for customer engagement. The one thing that does undermine the effectiveness of email, however, is mobile. I recently attended an email innovation conference and was surprised by the lack of attention paid to what happens after a consumer… Read more »

Today, Branch is proud to announce the official launch of Data Integrations. In cooperation with our partners, Data Integrations will allow clients to automatically send their Branch data to many of the most popular tools focused on mobile measurement and engagement. These integrations will unlock a plethora of new insights for Branch customers. You can… Read more »

With every new operating system version on iOS or Android, comes substantial changes to even the most basic functionality of the operating system. As developers trying to build a business in mobile, we have to pay attention to these details, lest our users be delivered broken experiences.