Blogs

Mobile websites have long remained the largest and most cost-effective source of app installs. That’s why we’re pleased to announce Journeys™ Web to App Marketing, and deliver mobile marketers a turnkey solution to transform their mobile website into an effective channel to drive app growth with customizable digital creatives tailored for targeted audience segments.

Today, I’m excited to unveil a suite of new premium solutions, built upon our core linking infrastructure, that represent the future of the Branch platform. The release of Journeys™ Web to App Marketing and Universal Email premium solutions fix broken experiences for the two most important channels that mobile marketers care about: mobile web and email.

At last! You’ve reached your user acquisition goal, the monkey is finally off your back, and the light at the end of the tunnel is here. You’re firmly on your way to being the next big app. You breathe a sigh of relief, but before you can finish exhaling, you feel the crushing weight of… Read more »

This is a guest post written by Alex Jubien, an independent consultant for mobile strategy. He helps companies ranging from startups to large groups for which mobile is a key issue.

For our latest tips, check out our 2018 Ultimate Guide to Cost-Effective Mobile User Acquisition or request a Branch demo. With over 1.5 million apps in both the App Store and Google Play Store, it is becoming increasingly difficult to get your app noticed in the crowded mobile ecosystem. In order to get your app into… Read more »

At Branch, we have noticed something obvious: app developers often want to link directly into other apps. It sounds simple, but this is often frustratingly difficult to implement. That’s why we’re excited to announce a brand new, open-source SDK named Roots to help app developers do just that. This is a standalone project, completely separate… Read more »

This is a preview of our latest eBook, Why You Should Care About Deep Linking. To download the full eBook, click here.

So you’ve heard about this thing called “deep linking.” Maybe someone mentioned it in the morning stand-up, or it came through in one of those weekly industry newsletters. But what is deep linking and what does it actually do? And what does all of this mean for mobile apps?

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment of Branch customers. This post was written by John Koetsier, formerly of TUNE. Widespread reports that the average American adult downloads zero apps per month are wrong. In fact, data from… Read more »