Blogs

It’s 2016, and mobile apps are firmly cemented as a cornerstone of digital marketing, in essentially all verticals. Modern consumers have marketers optimizing their efforts at a rapid pace to tap into the emerging mobile revenue stream. The Relevancy Group’s Summer 2016 Executive Marketer Survey, done in partnership with Branch, revealed that marketers rated mobile apps… Read more »

This is a guest post by Jimmy Schmidt, Director, Product at AppLovin, a marketing platform that leverages real-time data signals to understand consumers and match them with relevant brands. This blog post was originally published in 2016. You can also check out recent insights on mobile user acquisition. For any app, user acquisition can be… Read more »

With over 400 million active users, Instagram has grown to be one of the most important social networks in our digital world. By now, you’ve probably heard the stories of businesses — from various verticals — who’ve successfully leveraged Instagram to drive millions of new customers. Given that Instagram targets the native mobile app as… Read more »

With iOS 10, comes a complete host of changes ranging from in-message interactable apps, and a completely separate App Store, to links populated with full graphic previews. It’s a brave new world, and you probably are asking yourself where to start. We recommend just outfitting your regular iOS app with the changes necessary to support iMessage… Read more »

Facebook. It’s an ever flowing fountain of potential users for your mobile business. With over a billion daily active users, it’s the single largest, unified source of new users available today. No matter what your company does, you’ll have to devise a growth strategy that includes Facebook, and deep linking has to be a critical… Read more »

Viral growth. It’s the stuff that app developers’ dreams are made of. Once you find the feature that drives viral growth, you know you’re on a path to success. It’s sustainable and fast growth to your business, delivered at no cost.

iOS 10 introduces some powerful new functionality on top of the iOS 9 extension system that gave birth to custom keyboards and ad blockers. iOS 10 features a new App Store that lets user install apps directly into iMessage, the homegrown messaging platform baked into the iOS platform.

When I heard that iOS 10 was the first version to support app content discovery, I was overjoyed. The dream of app discovery through Apple’s native search would finally be a reality.

Branch’s Referral Reward system was designed to give you the power to incentivize users to refer others to your app by allowing you to reward them for their referrals. According to Nielsen, 77% of consumers are more likely to buy a new product when learning about it from friends or family, so it makes sense… Read more »