Blogs

This blog recaps our recent webinar, How Healthcare Companies Improve Retention and Reduce Support Costs Through Digital Adoption. You’ll learn the many benefits of healthcare apps and how to maximize your app’s potential and transform the way customers engage in healthcare.

The fitness and wellness app market is only getting more competitive, and staying ahead means leveraging the best tools available. Branch Performance offers unparalleled insights and capabilities to help healthcare app marketers succeed.

Here’s an expert-level roadmap to optimize your healthcare app marketing campaigns with cutting-edge strategies and Branch-backed solutions.

User retention is a critical metric for mobile app success, yet many brands struggle to keep users engaged beyond the initial download. In this post, we’ll explore how actionable insights from user behavior can guide app improvements and personalization strategies that not only drive retention but also foster long-term loyalty.

We’re excited to share more about our new (and improved) Performance product suite, designed to address modern advertising measurement challenges in a privacy-first era.

Google’s Firebase Dynamic Links is shutting down — but switching to Branch is seamless. Get reliable deep linking and an easy migration path.

Discover how Branch helps marketers navigate MMP complexities with privacy-safe attribution, clear insights, and tools to drive growth.

Branch’s revamped Integration Validator for Android automates SDK configuration testing so you can catch issues before launch. This guide walks you through how to validate your setup and test deep linking functionality.

Selecting the right MMP is about more than just choosing a vendor; it’s about finding a partner that aligns with your business goals, integrates smoothly into your tech stack, and adapts to the evolving landscape of privacy regulations and attribution challenges.