Blogs

In the past year alone, the mobile advertising ecosystem has seen seismic shifts in how we attribute and measure conversions. Google’s recent announcement of Integrated Conversion Measurement (ICM) marks another major milestone—and possibly a turning point.

The results are in! Each year, the Mobile Growth Awards celebrate the brands pushing the boundaries of innovation, creativity, and performance in mobile. From game-changing experiments to breakthrough campaigns, this year’s winners have set new standards for how to drive acquisition, engagement, and long-term retention.

AI is changing ad creative, but what’s actually working? Explore how top marketers use GenAI to scale, iterate, and improve performance.

Branch is the only HIPAA-eligible MMP, helping healthcare brands track and optimize marketing while staying secure and compliant.

For finance app marketers, achieving high ROI on ads requires more than just tracking installs and clicks. Users demand seamless and secure experiences, so focusing on the right metrics is essential. But beyond identifying these metrics, having the tools to measure, optimize, and act on them makes all the difference.

Leverage mobile deep linking solutions to create personalized, high-converting mobile marketing campaigns that drive app engagement.

While many developers view AASA files as a technical necessity, we see them as a strategic opportunity for mobile growth. This guide doesn’t just address problems — it transforms AASA file management from a technical challenge into a competitive advantage.

Mobile finance applications have revolutionized the way people manage their finances. In this intensely competitive landscape, these apps can’t settle with just delivering core functionality — they also need to create unparalleled user experiences. This is where behavioral analytics, powered by robust mobile app analytics, comes into play.

We’ve always known the importance of well-designed websites, eye-catching social media posts, and compelling marketing campaigns. But what about the links themselves? Branded links, those customized URLs that carry your brand’s name, are no small detail — they’re a critical part of a cohesive brand identity.