Blogs

The risks are real, but the opportunities are vast for personalized AI. By learning from SEO’s past, brands can turn personalized AI’s disruption into a competitive edge. Start prepping now.

Connecting users to content should be simple, and your links should be something you’re excited to include in your campaigns. Whether you’re looking for clicks, conversions, or brand awareness, the links you use directly impact your success. That’s why you need a fast, reliable way to create short, branded links that work.

In partnership with Braze, we’re exploring the next evolution of personalization, where relationships matter more than clicks, and intelligent systems become the new curators of experience.

In the past year alone, the mobile advertising ecosystem has seen seismic shifts in how we attribute and measure conversions. Google’s recent announcement of Integrated Conversion Measurement (ICM) marks another major milestone—and possibly a turning point.

The results are in! Each year, the Mobile Growth Awards celebrate the brands pushing the boundaries of innovation, creativity, and performance in mobile. From game-changing experiments to breakthrough campaigns, this year’s winners have set new standards for how to drive acquisition, engagement, and long-term retention.

AI is changing ad creative, but what’s actually working? Explore how top marketers use GenAI to scale, iterate, and improve performance.

Branch is the only HIPAA-eligible MMP, helping healthcare brands track and optimize marketing while staying secure and compliant.

For finance app marketers, achieving high ROI on ads requires more than just tracking installs and clicks. Users demand seamless and secure experiences, so focusing on the right metrics is essential. But beyond identifying these metrics, having the tools to measure, optimize, and act on them makes all the difference.

Leverage mobile deep linking solutions to create personalized, high-converting mobile marketing campaigns that drive app engagement.