Blogs

MoEngage’s recent book, The Customer Engagement Book: Adapt or Die, offers a rallying cry for marketers navigating this reality. It’s a tactical guide to surviving the age of hyper-personalization, real-time engagement, and fragmented user journeys. Here’s our take on the book, and why it reinforces the growing importance of owning the entire customer journey from link to loyalty.

Apple’s WWDC25 delivered the usual fanfare — Liquid Glass, subtle AI enhancements, new OS naming semantics, and all the polish you’d expect. But underneath the surface-level sparkle, two important updates caught our attention in the attribution space: one that was expected and thoughtfully detailed (AdAttributionKit), and another that was buried in privacy language but potentially seismic (Safari fingerprinting protections).

Apple’s WWDC25 delivered the usual fanfare — Liquid Glass, subtle AI enhancements, new OS naming semantics, and all the polish you’d expect. But underneath the surface-level sparkle, two important updates caught our attention in the attribution space: one that was expected and thoughtfully detailed (AdAttributionKit), and another that was buried in privacy language but potentially seismic (Safari fingerprinting protections).

Android locks each app into its own secure sandbox, blocking any direct interaction or data sharing unless you explicitly allow it. Intents act as the safe handshake between these silos—permission-driven messages that let apps request actions and exchange data seamlessly. In this way, Android preserves both iron-clad security and the freedom for apps to cooperate on whatever task you need.

Android locks each app into its own secure sandbox, blocking any direct interaction or data sharing unless you explicitly allow it. Intents act as the safe handshake between these silos—permission-driven messages that let apps request actions and exchange data seamlessly. In this way, Android preserves both iron-clad security and the freedom for apps to cooperate on whatever task you need.

The recent fireside chat at TRIBE – The CMO Connect in Dubai, featuring Branch CEO David Karnstedt and Anghami/OSN+ VP of Product and Growth Mohammad Ogaily, wasn’t just a conversation about tools and tactics — it was a masterclass on how to align product and growth to meet today’s user expectations. In this blog, we dive deeper into six of the most actionable insights they shared.

We’re excited to introduce Branch’s new product offering — Activation. It makes it easy to create branded short links and custom QR codes that shorten your character count, increase click through rates (CTRs), and connect users to content instantly and reliably.

The risks are real, but the opportunities are vast for personalized AI. By learning from SEO’s past, brands can turn personalized AI’s disruption into a competitive edge. Start prepping now.

Connecting users to content should be simple, and your links should be something you’re excited to include in your campaigns. Whether you’re looking for clicks, conversions, or brand awareness, the links you use directly impact your success. That’s why you need a fast, reliable way to create short, branded links that work.