Blogs

Learn to customize event forwarding between mParticle and Branch. Control event data with rules to optimize analytics and streamline reporting.

Keep retail shoppers coming back with 5 strategies to boost retention and LTV, from QR codes to smart banners.

ROI Hub will help you unify your cost data and revenue insights in a single place, so you can feel confident in making optimizations that achieve the highest return on your ad spend possible.

Examine how to actually set up deferred deep links on Android using Branch.

Learn how to integrate Branch Links into your push notifications and take your mobile marketing to the next level.

Boost web-to-app conversions with Branch Journeys’ Desktop Banners, A/B testing, and versioning tools for seamless cross-platform engagement.

Explore how marketers can use innovative QR code solutions to enhance customer engagement and optimize digital and physical marketing efforts. Also take a closer look at how leading grocery retailer Schnucks leverages QR codes in its mobile growth strategies.

Explore how Anghami and OSN+ enhance user engagement with seamless cross-app promotion, creating a unified entertainment experience.

To keep up with the surge in digital TV advertising spend, marketers must not only design seamless, cross-device campaigns, but also find ways to measure engagement accurately across CTVs, mobile devices, desktops, laptops, and tablets.