Blogs

Unlock mobile growth by bridging the desktop-to-mobile gap with Branch’s Desktop Banners. Drive conversions and enhance user engagement.

Celebrate mobile innovation! Enter the 2024 Mobile Growth Awards by Dec. 13 to spotlight your campaign’s success.

How is AI most likely to shape the landscape of advertising? Here are four main themes that are most likely to impact advertisers.

Learn how Branch’s Predictive Aggregated Measurement (PAM) provides privacy-safe attribution and real-time insights to optimize iOS campaign performance.

Discover how cross-channel experiences drive digital transformation by creating seamless, connected customer journeys across all touchpoints.

Learn how to set up deferred deep linking on iOS with NativeLink, an on-device solution that does not require the use of an IP address.

As privacy standards evolve, managing “noise” in Google’s Privacy Sandbox is crucial for marketers. Learn how to adapt and optimize.

Explore five best practices to get the most out of your Journeys web-to-app smart banners.

Optimize user acquisition costs using MMP data. Explore strategies to refine campaigns, improve targeting, and boost ROI.