Blogs

To get the most out of your web-to-app strategy, follow these tips and tricks for setting up your very own A/B variations.

In this interview, we discuss today’s most effective performance advertising products, Google’s PMax and Meta’s ASC, with Jonathan Yantz, managing partner at M&C Saatchi Performance.

Discover how privacy policies are reshaping digital marketing measurement. Learn key trends and strategies to stay ahead in this evolving landscape.

Explore Apple’s AdAttributionKit and the latest from WWDC 2024. Discover reengagement advancements, developer tools, and more.

Despite growing reliance on mobile platforms for finance services, finance brands struggle to acquire and retain app users. Dive into three proven methods to win new users and overcome churn challenges.

Branch is thrilled to announce the launch of our brand-new Customer Advocacy Program, designed to cultivate deeper, more authentic relationships with our valued customers.

Catch up on top sessions and takeaways from Branch’s Leaders in Mobile Growth Mumbai event.

Get ready to delve deep into the latest Apple Search Ads benchmarks and life hacks that will help your Apple Search Ads campaigns rise to new heights in 2024.

We dive into some of the highlights from a recent webinar featuring industry experts — Adam Landis, Head of Growth at Branch, and David Philippson, Co-founder and CEO at Dataseat (now part of the Verve Group) — to get to the bottom of what’s really going on with SKAdNetwork (SKAN) and Google Privacy Sandbox, and how marketers should be preparing for the future of privacy and measurement.