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Three App Growth Tactics Hiding in Plain Sight

Blog
We all love to talk about the growth tactics that aren’t working anymore. User-level tracking is disappearing. Personalization is getting harder. Privacy regulations keep shifting. Everyone knows what’s broken.

Why Newspapers and Magazines Must Rethink Mobile Growth

Blog
For newspapers and magazines, the digital transition is a present reality, not a future challenge. Readers expect immediate, personalized, and seamless access to content across devices. Yet, for many publishers, app adoption and engagement remain far below their potential, leaving significant growth opportunities untapped.

5 Tips for Making AI Work in Marketing

Blog
AI has officially crossed the line from novelty to necessity. In Branch’s recent State of App Growth survey, 100% of marketers said they’re already using AI in their workflows for everything from predictive analytics to creative optimization.

Ten Mobile Marketing Podcasts To Plug Into

Blog
Podcasts are like backstage passes to how the smartest marketers think, and we’re always looking for ones that make us jot down ideas mid-episode. Whether you’re interested in mobile, privacy, AI, subscriptions, or just smart growth tactics, this list has podcasts you’ll want to binge.

Top LinkedIn Voices in Mobile Growth and Marketing

Blog
Scrolling LinkedIn and feeling like everyone’s saying the same thing? We get it. That’s why we pulled together a list of leaders who provide sharp, fresh, actionable perspectives on growth, marketing, apps, and tech — from ad strategies and subscription models to AI, gaming, and the broader digital ecosystem. Follow them to make your feed smarter, more practical, and more fun.