Blog Archives - Branch

How Smart Growth Teams Test, Prioritize, and Walk Away

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Savvy mobile growth teams embrace testing and experimentation to achieve optimal results but know when to drop something that isn’t working. Check out these best practices for your test-and-learn culture.

Retention Isn’t Just Another KPI. It’s the Whole Game.

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Mobile marketers must look beyond the next email push and focus on creating real value that sticks with users. See how leading brands are building lasting retention.

2025 in Review: What We Saw, Built, and Learned

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2025 didn’t follow a predictable script. AI summaries and recommendations started shaping how people find brands and apps. App and web journeys continued to intertwine. Some long-expected platform and privacy changes stalled or shifted course.

Three App Growth Tactics Hiding in Plain Sight

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We all love to talk about the growth tactics that aren’t working anymore. User-level tracking is disappearing. Personalization is getting harder. Privacy regulations keep shifting. Everyone knows what’s broken.

Why Newspapers and Magazines Must Rethink Mobile Growth

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For newspapers and magazines, the digital transition is a present reality, not a future challenge. Readers expect immediate, personalized, and seamless access to content across devices. Yet, for many publishers, app adoption and engagement remain far below their potential, leaving significant growth opportunities untapped.

See the Full Picture: Branch Now Supports Meta AEM View-Through Attribution

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Performance marketers know this truth: not every conversion starts with a click. Impressions matter, especially for upper-funnel and video-heavy campaigns.

Game Night and Mobile Growth: 3 Lessons from Hasbro’s Iconic Brands

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What can Monopoly's 90th anniversary teach mobile marketers? Learn timeless lessons on reinvention, strategy, and customer loyalty from Hasbro's most iconic games.

Making Ad Adoption Simple: How the Branch Scorecard Helps Marketers See What’s Working

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Ads are complicated. With privacy changes, evolving partner requirements, and constant SDK updates, even the savviest marketing teams struggle to keep track of what’s actually live, what’s optimized, and where the gaps are.

The Publisher’s Mobile Growth Playbook: How To Drive App Adoption and Engagement

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For newspapers and magazines, the web alone is no longer enough. Readers want faster access, personalized experiences, and content they can return to throughout the day. That’s why apps — not mobile web — are where real growth happens.

Introducing Funnel Analysis by Branch: The Future of Marketing Performance Intelligence

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Channels multiply, touchpoints blur, and consumer journeys stretch across platforms, devices, and formats. Yet, amid all the noise, one question remains constant: What truly drives conversions?

“Born to Link:” The Connected Journey Between Music and Brands

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Music and brand experiences share a parallel journey to remove barriers and meet customer demand. Join us on this trip to see where linking has been and where it’s headed.

5 Tips for Making AI Work in Marketing

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AI has officially crossed the line from novelty to necessity. In Branch’s recent State of App Growth survey, 100% of marketers said they’re already using AI in their workflows for everything from predictive analytics to creative optimization.

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How Smart Growth Teams Test, Prioritize, and Walk Away

Retention Isn’t Just Another KPI. It’s the Whole Game.

2025 in Review: What We Saw, Built, and Learned

Three App Growth Tactics Hiding in Plain Sight

Why Newspapers and Magazines Must Rethink Mobile Growth

See the Full Picture: Branch Now Supports Meta AEM View-Through Attribution

Game Night and Mobile Growth: 3 Lessons from Hasbro’s Iconic Brands

Making Ad Adoption Simple: How the Branch Scorecard Helps Marketers See What’s Working

The Publisher’s Mobile Growth Playbook: How To Drive App Adoption and Engagement

Introducing Funnel Analysis by Branch: The Future of Marketing Performance Intelligence

“Born to Link:” The Connected Journey Between Music and Brands

5 Tips for Making AI Work in Marketing

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