This week, Branch hosted 100+ mobile industry leaders for its first ever Leaders in Mobile Growth (LIMG) New Delhi event. We were joined by top brands, including Airtel, Apna Jobs, Baazi Games, Cars24, Delhivery, Editorji, Escorts, Ferns & Petals, Fortis Healthcare, Freecharge, GoIbibo, Google, Hungama, IndGo, InMobi, ixigo, Junglee, MakeMyTrip, Mamaearth, Merkle Sokrati, Network18, Nykaa, Otipy, Oyo, Paisabazaar, Policybazaar, Samsung India, SBI Card, Sony Pictures, Tata 1mg, Times Internet, and Voot, and many more to discuss the latest industry developments, share best practices, and make new connections.
The evening was packed with a full lineup of speakers and panel discussions on topics ranging from unlocking business value through mobile apps to privacy-centric measurement. We were also thrilled to publicly launch LinkHub, Branch’s enterprise deep link management solution, to the region with a live demo.
To kick off the event, Vidhur Bhagat, Regional Vice President at Branch India, hosted a session recession-proof marketing strategies, sharing cost-effective tips for acquiring and retaining app users.
Branch partner and event sponsor Amplitude hosted a session that explored how to drive mobile conversions and engagement with user behavioural analytics. InMobi also delivered an insightful presentation titled, “Growth Before the Unlock: Festive Edition.”
Later, Jesika Dalal, Branch’s Director of International Marketing, hosted Jaskaran Singh, AVP of Growth at Baazi Games, for a fireside chat. The two dove into the tactics and strategies that real money gaming businesses use to unlock customer lifetime value (LTV) via mobile apps.
Attendees also partook in a panel discussion about strategies for navigating the new mobile world. Industry experts Shitiz Dogra, Manan Bajoria, Pawas Jain, Poojan Shah all shared personal experiences and field-tested tips for driving app growth amid today’s changing market landscape.
To close the evening, we split off into groups for roundtable discussions centered around industry hot topics, including the changing role of measurement in mobile marketing and how to use a mobile measurement partner (MMP) effectively.
What we heard: Mobile marketers need to do more with less — and adapt to industry changes
Throughout the evening, attendees expressed common goals and challenges. First, app user acquisition and retention is increasingly important for overall business growth. Brands are more focused than ever on driving users to the mobile app to boost loyalty, average order values, and customer lifetime value.
At the same time, many mobile marketers face budget constraints and pressure to increase ROI and return on ad spend (ROAS). Marketing and development teams are also grappling with industry changes and regulations like Apple’s SKAdNetwork and Google’s Privacy Sandbox — and they look to vendor partners for support and guidance.
We are thrilled that our first LIMG New Delhi event was a success. Thank you to all of our attendees, partners, sponsors, and speakers who shared their insights and experiences. We look forward to seeing you at the next one!
Want to join the conversation?
Leaders in Mobile Growth (LIMG) is an invite-only community that brings together cross-functional leaders from some of the top companies in mobile. If you would like to apply to join the LIMG community or find out more about upcoming LIMG events, please email [email protected].
This week, Branch hosted 70+ mobile industry leaders for our first ever Leaders in Mobile Growth (LIMG) Melbourne event. We were joined by professionals from top brands such as Afterpay, AGL, ANZ, Aussie Broadband, Australia Post, Centr, Cotton On, Country Road Group, Dabble, Deloitte, Domain, Energy Australia, FatSecret, Flybuys, Gamemiracle, IDP Education, Jora, KIC, MECCA brands, Optus, Origin Energy, Retail Zoo, rsvp.com.au Pty Ltd, SEEK, Tabcorp, Telstra, Tennis Australia, Total Tools, Urban.com.au, Woolworths, and many more to discuss the latest trends, strategies, and insights driving mobile growth.
The evening was packed with an impressive lineup of speakers and roundtable discussions on topics like driving growth in an economic downturn, the changing role of measurement in mobile marketing, and user acquisition and retention strategies. And like all LIMG events, there was plenty of time for networking and socializing, too!
The event kicked off with a warm welcome from Kurt Holloway, enterprise sales manager at Branch, who highlighted the importance of collaboration among partners in the mobile ecosystem. Our partners Iterable and Amplitude both helped set the tone for an engaging, informative evening and delivered sessions on topics like unlocking customer engagement through user behavioral analytics and unleashing mobile growth across borders.
The speaker sessions covered a range of mobile topics. Sahil Singh, head of business at Branch APAC, presented recession-proof marketing strategies. Lexi Sydow, head of insights at data.ai, also took the stage to discuss the latest State of App Revenue, sharing never-before-seen insights into app monetization trends across industries in Australia, including fintech and retail.
Target Australia’s Silvia Ambrose delivered the keynote presentation on mobile growth and omni-channel synergies, exploring Target’s organic app growth strategies and how to adapt to changing consumer habits.
Silvia shared Target’s app philosophy: “Build a well-rounded app that is immersive and multifunctional, rather than simply transactional.” She also discussed Target’s investment in driving app user acquisition and engagement from mobile web, email, and SEO.
The event also featured a panel discussion on strategies for navigating a changing market landscape. Leaders from Google, RACV, Flybuys, and SEEK all shared insights and unique perspectives on how to drive mobile growth when market dynamics and user behaviors change.
Last but not least, we handed over the floor to our attendees. During the roundtable discussions, attendees shared their own expertise and strategies for mobile growth. We heard tips for improving ROI, how brands are incorporating automation into data collection and analysis, best practices for putting users at the center of brands’ app strategies, and more.
What we learned: Acquiring and retaining app users is more difficult but more valuable than ever
Across the sessions, we heard common themes: driving users to the mobile app is critical for revenue growth, and organizations are prioritizing becoming more ROI-centric — especially after the last few years of economic instability. We know from Branch’s Mobile Growth survey that app users are over 3x more valuable than non-app users, so it wasn’t surprising to hear that so many brands are laser-focused on growing their app userbase.
We also heard about app growth challenges and barriers to success. As tech, automation, and privacy regulations disrupt the mobile industry, brands rely on their vendor partners to navigate changes. Understanding user behavior and delivering personalized experiences is key to engaging and retaining app users, but it requires a comprehensive data strategy — another area where brands look to partners like Branch, Amplitude, Iterable, and Movable Ink.
Most importantly, so many of our attendees expressed gratitude for the opportunity to get in the same room as other mobile leaders. The value of knowledge sharing, networking, and learning from others outside your industry cannot be overstated. Thank you to everyone who helped us make LIMG Melbourne a success!
Want to join the conversation?
Leaders in Mobile Growth (LIMG) is an invite-only community that brings together cross-functional leaders from some of the top companies in mobile. If you would like to apply to join the LIMG community or find out more about upcoming LIMG events, please email [email protected].
Images: Darren K / Event Photos Australia
