Blog
The best way to overcome sharing challenges is to create deep links and attribute shared content. These shared links create informative Deepviews, which auto-open the app and take users directly to specific content deep within the platform. This ensures clicks and downstream events are attributable to that link and channel.
White Paper
Personalizing customer onboarding is crucial for businesses to remain competitive. Customers expect you to understand their unique needs and to provide tailored experiences at every touchpoint. With Branch’s deep linking and attribution solutions, you can successfully personalize the customer journey to foster loyalty and drive business growth.
Blog
We are proud to announce that Branch is the only mobile measurement partner (MMP) to support the newest Pinterest conversion events with the Pinterest API for Conversions. Our customers can now access 10 different conversion events, compared to the three previously available.
Blog
App developers take painstaking measures to design mobile apps that engage consumers — but that’s only the first step in the process. The next step is acquiring users, often by listing the app in the app store so users can find it. That’s where app store optimization (ASO) comes into play.
Blog
Given the current privacy landscape, should mobile marketers abandon paid advertising altogether? The answer lies in recognizing the continued value and potential of paid advertising even without traditional user identifiers.
Blog
ChatGPT has been on everyone’s radar recently, but how can mobile marketers use it (or not use it) to contribute to mobile growth strategies? We asked three mobile growth leaders for their advice.
Blog
Mobile growth is often more an art than a science, but there are three pillars that every marketer should embrace to grow their businesses. Take it from an expert. Anthony Scarpaci, VP of Growth at Acorns, stopped by our podcast “How I Grew This” to give us the rundown on those pillars: attribution, measurement, and testing.
Blog
We surveyed* mobile growth leaders all over the world to understand how the current state of mobile is affecting app growth and business strategies. Here we explore a few key takeaways.
White Paper
In this handbook, we explore ways that you can cost-effectively grow your mobile app. With first-hand advice, industry data, and quick tips, we take the guesswork out of mobile growth and empower you to thrive.
Blog
Mobile in 2023 can seem a bit daunting, but with a few tweaks to your marketing strategies, growth is still on the horizon. The world of mobile is a world of possibility, so let's get started!
