Gabby Glumac, Author at Branch

Break Through Cross-Device Attribution Challenges With Branch Household Measurement

Blog

To keep up with the surge in digital TV advertising spend, marketers must not only design seamless, cross-device campaigns, but also find ways to measure engagement accurately across CTVs, mobile devices, desktops, laptops, and tablets.

Overcoming iOS Attribution Challenges: Introducing Predictive Aggregated Measurement

Blog

Learn how Branch's Predictive Aggregated Measurement (PAM) provides privacy-safe attribution and real-time insights to optimize iOS campaign performance.

From Predictions to Reality: AdAttributionKit Unveiled at WWDC 2024

Blog

Explore Apple's AdAttributionKit and the latest from WWDC 2024. Discover reengagement advancements, developer tools, and more.

Google’s Privacy Sandbox and the User Lifecycle: Thriving in a Post-Identifier Deprecation Landscape

Blog

Google's Privacy Sandbox prompts marketers to adapt strategies post-third-party cookies and GAID deprecation. Explore the implications.

Introducing Branch’s Cross-Events Export API: Seamless Data Exporting for Enterprises

Blog

Unlock seamless data exporting with Branch’s Cross-Events Export API. Streamline workflows, remove limitations, and make better data-driven decisions.

Gabby Glumac

Topics

Persona

Types

Break Through Cross-Device Attribution Challenges With Branch Household Measurement

Overcoming iOS Attribution Challenges: Introducing Predictive Aggregated Measurement

From Predictions to Reality: AdAttributionKit Unveiled at WWDC 2024

Google’s Privacy Sandbox and the User Lifecycle: Thriving in a Post-Identifier Deprecation Landscape

Introducing Branch’s Cross-Events Export API: Seamless Data Exporting for Enterprises