Resources

Emma Scaduto

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Three App Growth Tactics Hiding in Plain Sight

Blog
We all love to talk about the growth tactics that aren’t working anymore. User-level tracking is disappearing. Personalization is getting harder. Privacy regulations keep shifting. Everyone knows what’s broken.

5 Tips for Making AI Work in Marketing

Blog
AI has officially crossed the line from novelty to necessity. In Branch’s recent State of App Growth survey, 100% of marketers said they’re already using AI in their workflows for everything from predictive analytics to creative optimization.

Ten Mobile Marketing Podcasts To Plug Into

Blog
Podcasts are like backstage passes to how the smartest marketers think, and we’re always looking for ones that make us jot down ideas mid-episode. Whether you’re interested in mobile, privacy, AI, subscriptions, or just smart growth tactics, this list has podcasts you’ll want to binge.

Top LinkedIn Voices in Mobile Growth and Marketing

Blog
Scrolling LinkedIn and feeling like everyone’s saying the same thing? We get it. That’s why we pulled together a list of leaders who provide sharp, fresh, actionable perspectives on growth, marketing, apps, and tech — from ad strategies and subscription models to AI, gaming, and the broader digital ecosystem. Follow them to make your feed smarter, more practical, and more fun.

Mobile Growth Awards 2024: Meet This Year’s Winners

Blog
The results are in! Each year, the Mobile Growth Awards celebrate the brands pushing the boundaries of innovation, creativity, and performance in mobile. From game-changing experiments to breakthrough campaigns, this year’s winners have set new standards for how to drive acquisition, engagement, and long-term retention.
 2024 Mobile Growth Awards, featuring "Winner" text with a blue and white design, set against an abstract background.

Do Branded Links Matter?

Blog
We’ve always known the importance of well-designed websites, eye-catching social media posts, and compelling marketing campaigns. But what about the links themselves? Branded links, those customized URLs that carry your brand’s name, are no small detail — they’re a critical part of a cohesive brand identity.
Do Branded Links

MMP Vendor Assessment Checklist

White Paper
Evaluate mobile measurement partners (MMPs) with this checklist, covering attribution, deep linking, privacy, and tech compatibility to boost performance and drive results.
MMP Checklist