Google announced that they will shut down Firebase Dynamic Links. With this deprecation, it's time to explore alternatives to Firebase Dynamic Links. Branch makes it easy to transition deep links from Firebase so you can continue creating great user experiences and ensuring your marketing efforts effectively drive new customers to your app.
Over the past few years, Google has been working to move businesses to Google Analytics 4, the newest version of their web and app analytics tool. While GA4 offers benefits like improved cross-platform measurement, we know there’s no such thing as a simple product migration. Learn how to integrate Branch with GA to keep getting the data and insights you count on from Branch.