Blog
Music and brand experiences share a parallel journey to remove barriers and meet customer demand. Join us on this trip to see where linking has been and where it’s headed.
Blog
AI has officially crossed the line from novelty to necessity. In Branch’s recent State of App Growth survey, 100% of marketers said they’re already using AI in their workflows for everything from predictive analytics to creative optimization.
Blog
Podcasts are like backstage passes to how the smartest marketers think, and we’re always looking for ones that make us jot down ideas mid-episode. Whether you’re interested in mobile, privacy, AI, subscriptions, or just smart growth tactics, this list has podcasts you’ll want to binge.
Webinar
When apps first hit the scene, mobile commerce followed fast. Now, AI is driving the next big wave, and the playbook from that last revolution still applies.
Webinar
To help digital marketers, product managers, and cross-functional teams with that mission, this webinar by Marketing Dive, in partnership with Branch, supplies practical guidance for crafting a well-designed AI strategy. Along with considering the AI-driven changes in the industry, the webinar delves into why AI usability and user experience are critical for supporting adoption and scale.
Blog
Scrolling LinkedIn and feeling like everyone’s saying the same thing? We get it. That’s why we pulled together a list of leaders who provide sharp, fresh, actionable perspectives on growth, marketing, apps, and tech — from ad strategies and subscription models to AI, gaming, and the broader digital ecosystem. Follow them to make your feed smarter, more practical, and more fun.
Blog
This week we’ve witnessed a glimpse into the future of the internet. In the coming months and years, we’ll see exciting changes as brands take advantage of this tremendous opportunity.
News
Admitad, a global performance marketing platform, and Branch, a leading mobile attribution platform, have joined forces to create a robust mobile growth ecosystem for brands in Latin America.
Blog
Branch’s 2025 State of App Growth survey reveals an industry facing more complexity than ever. Together, these findings show that sustainable app growth in 2025 requires smarter measurement, unified data strategies, and a sharper focus on retention and user experience.
Blog
Track QR code scans, connect them to installs and in-app actions, and optimize campaigns with full-funnel attribution. See how Branch turns scans into conversions.
