Retail app growth: What industry leaders told us
Cost pressure, fragmented data, and privacy compliance are redefining how retail apps grow.
Retail apps operate at the intersection of commerce and convenience. Users expect seamless transitions from ad to app to checkout, personalized product discovery, and frictionless shopping experiences across channels. For marketers, that means balancing acquisition efficiency with attribution accuracy, engagement with conversion, and privacy compliance with performance optimization.
Branch partnered with GlobalSurveyz to survey retail industry leaders — directors, VPs, and C-suite executives driving mobile strategy at companies with 500+ employees — to understand how they’re navigating this reality.
Download now to find out:
- Why 36% say scaling acquisition without increasing costs is their biggest challenge
- How privacy regulations create measurement blind spots that 74% say cost real money
- Why 83% of marketers lack full confidence in their attribution data
- Where teams use deep linking most (and where they’re missing opportunities)
- How AI adoption is advancing carefully, with trust, brand safety, and workflow integration as key barriers
- Retail-specific benchmarks on channels, unified measurement, and privacy-centric solutions you won’t find anywhere else