Mobile Growth Online – Women in Mobile

Wednesday, March 15, 2023

12 PM PST to 1 PM PST

[Special Edition] Women in Mobile

Mobile Growth Online is connecting experts in the field to discuss the most relevant issues and strategies in mobile. We ask leaders and innovators from brands you love about their mobile growth strategies and success stories.

In this live 45-minute panel discussion you’ll have the chance to hear about:

  • Leadership perspective from women in mobile/tech space
  • Rules of engagement in an ever-changing mobile landscape
  • Strategies for acquisition & the best channels to acquire users
  • Advice from our female leaders

12:00 PM
Welcome + Introductions

12:05 PM
Branch Bits

12:10 PM
Panel Discussion

12:45 PM
Audience Q&A

Can’t make it live? Register anyway and we’ll send you the recording.


Branch Co-founder Mada Seghete smiling at camera in a Branch t-shirt in front of the Branch logo glyph
Mada Seghete

Co-Founder and Head of Marketing at Branch

Mada is a co-founder and Head of Marketing of Branch, the mobile growth platform unicorn for today’s top companies, powering mobile linking and growth for over 50,000 apps and 2 billion monthly users around the world. Mada also co-founded, a community of over 20,000 growth practitioners around the world doing over 100 events per year. Mada regularly speaks about mobile growth at top tech events like Websummit and Saastr and is the host of the popular podcast How I Grew This.

headshot of siara nazir
Siara Nazir

Head of Growth Marketing at Autodesk

Siara Nazir is an award-winning global digital marketing leader who has pioneered AI-based strategies for marketing programs at Autodesk. She’s led digital transformation for two Fortune 500 companies and her strategies have been featured in several industry publications including Forrester and most recently “The Partnership Economy” by David Yovanno.

She’s a speaker at various industry conferences and has popped up on podcasts, invited for guest authorships, and written a variety of pieces around challenges the marketing industry faces. She developed an in-house AI conversion accelerator that quadruped conversions and doubled brand engagement. She’s won several industry awards for her approach and vision on marketing and most recently was the recipient of the Equality Impact Award for women in tech who have broken barriers and generally changed their industries for the better.

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Christine Pera-Weaver

Associate Director, eCommerce | Acquisition Marketing at PBS Kids

Christine Pera-Weaver is the App Growth advocate for PBS. She was instrumental to the launch of “PBS KIDS PLAY!” by taking the lead on the revenue-generating operations for the online service.  Chris went on to design the marketing plan that launched the first app for PBS KIDS and currently focuses on the mobile app space optimizing the Organic & Paid Acquisition strategy for the PBS KIDS mobile apps. In her spare time, Chris enjoys cooking recipes handed down from her Italian ancestors, swimming laps, and spending quality time with friends and family.

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Jodi O'Prandy

Director of Product at Priceline

Jodi O’Prandy is the Director of Product at She leads a team of Product Managers in solving customer problems and improving the travel booking experience for rental cars and ancillary products across desktop and mobile web. Prior to, Jodi led Product for the cruise category at TripAdvisor, focusing on delivering customers the information needed for every phase of planning, across all touchpoints. In her spare time, Jodi enjoys traveling, scuba diving and trying out new restaurants.

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Allison Guidetti

Head of Global Consumer Marketing at The Weather Company, an IBM Business

Allison Guidetti is an accomplished, award-winning marketing leader with 15+ years of experience. She has a proven track record of success, having launched several successful products and campaigns that drove significant revenue growth. Allison is known for her ability to build strong cross-functional relationships and her strategic leadership in developing effective marketing-led programs.


Fabiana Chen