Life After User Breakup — Winback Strategies to Rekindle Your Churned Users

The day a user churns, uninstalls your app, or stops using your product is a sad day for your team — but does that have to be the end of your relationship with that user? Can you bring them back? With the rise and fall of COVID, people are ready to double down on what they’ve missed out on during the pandemic. While travel, entertainment, and shopping verticals have all been getting a nice boost as a result of “revenge spending,” what can they do once this trend passes? For brands that do not struggle with seasonality, how should they deal with life after their users break up with them (aka the dreaded churn)?

Join us to learn:

  • What is churn and how brands should leverage omnichannel relationships to battle against churn.
  • The difference between Brand Churn and App Churn and the intricacies of the two.
  • Why churn is not about uninstalls and starts at the point of app download.
  • Winback strategies that build value for your end users and the right time to use each strategy.


Branch Co-founder Mada Seghete smiling at camera in a Branch t-shirt in front of the Branch logo glyph
Mada Seghete | Branch

Mada is a co-founder of Branch, the mobile growth platform unicorn for today’s top companies, powering mobile linking and growth for over 50,000 apps and 2 billion monthly users around the world. Mada also co-founded, a community of over 20,000 growth practitioners around the world doing over 100 events per year. Mada regularly speaks about mobile growth at top tech events like Websummit and Saastr, recently won the Marketers that Matter award for the growth initiatives at Branch and she was included in Linkedin’s Next Wave, 150 top professionals in 15 industries all under 35.