How To Scale User Engagement With Branch and Braze

Tuesday, January 23, 2024

1pm EST / 10am PST

Optimizing for engagement is key for digital success. Marketers often struggle to scale campaigns and links across channels, hindering the ability to route users to the right place to drive and attribute engagement. Branch and Braze seamlessly integrate to help drive and measure engagement across marketing channels. By using these tools together, you can expect to deliver a seamless UX and reach your best users with improved linking, attribution, and usability.

Join us for an exciting webinar, where Branch and Braze experts will share what they’ve learned working with some of the best brands in mobile.

In this webinar, you can expect to learn:

  • The importance of mobile engagement
  • Solutions to common challenges like linking, attribution, and usability
  • How to best use Branch and Braze together
  • How marketers benefit from our solutions
  • Success stories



Ian Murphy

Strategic Accounts Team Lead @ Branch

Ian has 10+ years of experience in SaaS business. He’s been at Branch for half decade being strategic a partner to top brands. He helps them navigate the complexity of today’s mobile landscape seeking to acquire, engage, service, and retain their digital native customers while measuring and optimizing the entire journey.

Dave Favicchio

Senior Lead Solutions Consultant @ Braze

Dave has been a Solutions Consultant at Braze for two years, working on strategic solutions with some of Braze’s top CPG, Retail, and M&E customers. Prior to Braze, Dave had worked for 12+ years in product and marketing. While on the client side, Dave was a former Braze and Branch customer.