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Retargeting in a Post-privacy World

Considering the incredibly successful — and effective — world of ad retargeting, it seems like privacy and retargeting couldn’t co-exist. To help marketers understand, Loïc Anton, Chief Product Officer from the mobile-app retargeting company Adikteev, shares the current state and the future potential of retargeting in mobile advertising.

How To Use TikTok To Grow Your Mobile Business

With over one billion monthly active users, TikTok has become the fastest-growing social media app. The entertainment platform presents a unique opportunity for mobile marketers to promote their mobile apps to younger audiences.

Guide to Attribution Windows: What They Are and How They Work

Discover the power of attribution windows and their role in measuring campaign performance, optimizing ad spend, and enhancing user experiences through deep linking. This blog post covers attribution basics and how to configure attribution windows in your Branch dashboard.

The Dark Horse of WWDC 2023: Privacy Policies Finally Get Real

At WWDC23 Apple made no privacy policy changes this year, but they have come up with an array of new things that are designed to help developers more easily comply with the policies already in place…and prevent compliance "mistakes" (whether accidental or otherwise).

10 Tactics to Harness the Power of Paid Advertising in a Post-cookie Era

Should mobile marketers abandon paid advertising altogether? There’s a reason why “don’t give up on advertising” was the #1 don’t in our blog, Mobile in 2023: What to Do and What Not to Do. The answer lies in recognizing the continued value and potential of paid advertising even without traditional user identifiers.