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How Branch Simplifies SKAN 4.0

Since late October 2022, the mobile industry has been abuzz with the exciting news of SKAdNetwork 4.0’s release. Not only does this present an opportunity for those in mobile marketing to revamp their strategies, but SKAN 4.0 also presents many questions about how mobile measurement partners (MMPs) like Branch plan to support the latest changes in addition to previous versions of SKAN.  

How To Find The Right Deep Linking Solution

Combining both MLP and MMP solutions in one platform makes it easy to create, manage, and track deep links, while also providing reliable attribution for all your marketing campaigns — paid, owned, and earned. 

Deep Linking Benefits And Best Practices

Deep links are simply the best way to build a quality, connected user experience that will bring in new customers and keep the ones you have engaged and happy. Learn more about deep links, how they work, and how to find the best solution for your deep linking.

SKAdNetwork 4.0 Is Out — What Happens Now?

In a surprise launch at the end of October, Apple released SKAN 4.0 with iOS 16.1. Since then, the most sophisticated marketers have been scrambling to understand what they need to do to take full advantage of all the changes.