Blog
ROI Hub will help you unify your cost data and revenue insights in a single place, so you can feel confident in making optimizations that achieve the highest return on your ad spend possible.
Blog
In this interview, we discuss today's most effective performance advertising products, Google's PMax and Meta's ASC, with Jonathan Yantz, managing partner at M&C Saatchi Performance.
Blog
Discover how privacy policies are reshaping digital marketing measurement. Learn key trends and strategies to stay ahead in this evolving landscape.
Blog
Stay updated on Google's Privacy Sandbox, a key initiative redefining digital ads with a focus on user privacy. Learn its impact on ad attribution.
Blog
Get ready to delve deep into the latest Apple Search Ads benchmarks and life hacks that will help your Apple Search Ads campaigns rise to new heights in 2024.
Blog
We dive into some of the highlights from a recent webinar featuring industry experts — Adam Landis, Head of Growth at Branch, and David Philippson, Co-founder and CEO at Dataseat (now part of the Verve Group) — to get to the bottom of what’s really going on with SKAdNetwork (SKAN) and Google Privacy Sandbox, and how marketers should be preparing for the future of privacy and measurement.
Blog
Branch's Adam Landis recently sat down with Michael Kaminsky, co-CEO and co-founder of Recast, to chat about how companies are combining holistic statistically-driven models like MMM with attribution data.
Blog
As a marketer, you need to make users aware of your app, convince them to choose the app experience over other channels, and keep them continuously engaged and satisfied.