Blog
Should mobile marketers abandon paid advertising altogether? There’s a reason why “don’t give up on advertising” was the #1 don’t in our blog, Mobile in 2023: What to Do and What Not to Do. The answer lies in recognizing the continued value and potential of paid advertising even without traditional user identifiers.
Blog
Adam Landis, our Head of Growth, sat down with David Philippson, CEO and co-founder of Dataseat, and asked him to share what the forward-looking mobile growth leaders are doing — and how they’re planning to prepare for the inevitable future of post-privacy measurement.
Blog
Mobile growth is often more an art than a science, but there are three pillars that every marketer should embrace to grow their businesses. Take it from an expert. Anthony Scarpaci, VP of Growth at Acorns, stopped by our podcast “How I Grew This” to give us the rundown on those pillars: attribution, measurement, and testing.
Case Study
Thanks to Branch, 6thStreet — the largest omnichannel e-commerce destination that offers high-street fashion and beauty brands in the United…
Blog
We analyzed 20+ brands across verticals and how they are using deep linking across their mix of marketing campaigns. We identified some common patterns, interesting data-backed best practices, and unique use cases that you could replicate. Here are 10 tactics to drive mobile app downloads while engaging customers and delivering brand value in competitive markets.
Blog
Mobile in 2023 can seem a bit daunting, but with a few tweaks to your marketing strategies, growth is still on the horizon. The world of mobile is a world of possibility, so let's get started!
Blog
With the existence of several versions of SKAN comes the challenge of understanding the attribution data it generates alongside every other attribution source. Enter Unified Analytics.
Blog
OTT advertising offers a new opportunity for marketers to engage with their audience and deliver personalized and targeted messages directly to their living rooms. Having an MMP like Branch is essential for measuring the impact of CTV ads across multiple devices and channels, enabling marketers to optimize their ad spend and create more effective campaigns.
Blog
By using product feeds, retailers can place their products directly in front of users who are searching for a specific product, resulting in high conversion rates for ecommerce brands.
