Blog
Considering the incredibly successful — and effective — world of ad retargeting, it seems like privacy and retargeting couldn’t co-exist. To help marketers understand, Loïc Anton, Chief Product Officer from the mobile-app retargeting company Adikteev, shares the current state and the future potential of retargeting in mobile advertising.
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Simon Thillay, Head of ASO at AppTweak, explains concepts for measuring the actual incrementality of Apple Search Ads. He shares some valuable insights on how App Store developers can effectively measure the effect of Apple Search Ads.
Blog
Marketers are still expecting to spend their marketing dollars in paid channels this year despite the pressure to deliver higher ROI. To help support this need, tactics to drive retargeting and reengagement should be high on the minds of mobile marketers.
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With over one billion monthly active users, TikTok has become the fastest-growing social media app. The entertainment platform presents a unique opportunity for mobile marketers to promote their mobile apps to younger audiences.
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Discover the power of attribution windows and their role in measuring campaign performance, optimizing ad spend, and enhancing user experiences through deep linking. This blog post covers attribution basics and how to configure attribution windows in your Branch dashboard.
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We are proud to announce that Branch is the only mobile measurement partner (MMP) to support the newest Pinterest conversion events with the Pinterest API for Conversions. Our customers can now access 10 different conversion events, compared to the three previously available.
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At WWDC23 Apple made no privacy policy changes this year, but they have come up with an array of new things that are designed to help developers more easily comply with the policies already in place…and prevent compliance "mistakes" (whether accidental or otherwise).
Blog
Should mobile marketers abandon paid advertising altogether? There’s a reason why “don’t give up on advertising” was the #1 don’t in our blog, Mobile in 2023: What to Do and What Not to Do. The answer lies in recognizing the continued value and potential of paid advertising even without traditional user identifiers.
Blog
Adam Landis, our Head of Growth, sat down with David Philippson, CEO and co-founder of Dataseat, and asked him to share what the forward-looking mobile growth leaders are doing — and how they’re planning to prepare for the inevitable future of post-privacy measurement.
