Paid Archives - Branch

Branch Now Reports Creative-Level Performance for TikTok’s Upgraded Smart+ Campaigns

Blog

Branch and TikTok have teamed up to give you deeper performance granularity for TikTok Smart+ campaigns directly in the Branch Dashboard.

See the Full Picture: Branch Now Supports Meta AEM View-Through Attribution

Blog

Performance marketers know this truth: not every conversion starts with a click. Impressions matter, especially for upper-funnel and video-heavy campaigns.

Game Night and Mobile Growth: 3 Lessons from Hasbro’s Iconic Brands

Blog

What can Monopoly's 90th anniversary teach mobile marketers? Learn timeless lessons on reinvention, strategy, and customer loyalty from Hasbro's most iconic games.

Introducing Funnel Analysis by Branch: The Future of Marketing Performance Intelligence

Blog

Channels multiply, touchpoints blur, and consumer journeys stretch across platforms, devices, and formats. Yet, amid all the noise, one question remains constant: What truly drives conversions?

ChatGPT Apps Give Us a Glimpse into the Future of the Internet

Blog

This week we’ve witnessed a glimpse into the future of the internet. In the coming months and years, we’ll see exciting changes as brands take advantage of this tremendous opportunity.

The 2025 State of App Growth: Signal Loss, Smarter Strategies, and the Road Ahead

Blog

Branch’s 2025 State of App Growth survey reveals an industry facing more complexity than ever. Together, these findings show that sustainable app growth in 2025 requires smarter measurement, unified data strategies, and a sharper focus on retention and user experience.

A Marketer’s Guide to Upgrading Your Mobile Measurement Partner

White Paper

Explores why upgrading your MMP is no longer optional — it’s essential for sustainable growth.

Get Personal With Customers — That’s What They Want

Blog

Studies show that customers want a more personalized user experience from their brands, but it’s easier said than done. Consider these three core pillars to drive engagement and revenue.

Lessons From Consulting Hundreds of Apps: Q&A With Branch’s Head of Business Strategy

Blog

Where is the real value for today’s mobile apps and what can you expect as AI plays an even larger role in this evolving market? Get these answers and more in this Q&A with Branch’s Head of Business Strategy.

CTV Attribution, Solved: Why Advertisers Should Care About Roku, Branch, and MetricWorks

Blog

Despite its scale and attention, CTV has been stuck in a black box — high spend, little proof of performance. For years, advertisers have poured budget into connected TV campaigns without knowing what was truly driving installs, re-engagements, or revenue. Fragmented signals, privacy shifts, and siloed measurement have left performance marketers guessing. And guessing is expensive. That ends now.

How to Choose the Right Deep Linking Solution for Your Marketing Strategy

Blog

Combining both linking and measurement in one solution makes it easy to create, manage, and track deep links, while also providing reliable attribution for all your marketing campaigns — paid, owned, and earned.

Collage of deep linking techniques, phones and QR codes

Why Reattribution Windows Are Misunderstood — and Not a Fit for Last-Touch or Full-Funnel Measurement

Blog

A reattribution window is a set period of time after someone installs an app during which a reinstall (or reopen via an ad) can still be counted as a "new" attributed conversion. Mobile measurement partners (MMPs) focused on install-only reporting typically use reattribution windows to give credit to campaigns driving reengagement via app redownloads.

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Branch Now Reports Creative-Level Performance for TikTok’s Upgraded Smart+ Campaigns

See the Full Picture: Branch Now Supports Meta AEM View-Through Attribution

Game Night and Mobile Growth: 3 Lessons from Hasbro’s Iconic Brands

Introducing Funnel Analysis by Branch: The Future of Marketing Performance Intelligence

ChatGPT Apps Give Us a Glimpse into the Future of the Internet

The 2025 State of App Growth: Signal Loss, Smarter Strategies, and the Road Ahead

A Marketer’s Guide to Upgrading Your Mobile Measurement Partner

Get Personal With Customers — That’s What They Want

Lessons From Consulting Hundreds of Apps: Q&A With Branch’s Head of Business Strategy

CTV Attribution, Solved: Why Advertisers Should Care About Roku, Branch, and MetricWorks

How to Choose the Right Deep Linking Solution for Your Marketing Strategy

Why Reattribution Windows Are Misunderstood — and Not a Fit for Last-Touch or Full-Funnel Measurement

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