Blog
In the past year alone, the mobile advertising ecosystem has seen seismic shifts in how we attribute and measure conversions. Google’s recent announcement of Integrated Conversion Measurement (ICM) marks another major milestone—and possibly a turning point.
Blog
The results are in! Each year, the Mobile Growth Awards celebrate the brands pushing the boundaries of innovation, creativity, and performance in mobile. From game-changing experiments to breakthrough campaigns, this year’s winners have set new standards for how to drive acquisition, engagement, and long-term retention.
Webinar
In this webinar, our team of experts discuss the biggest obstacles performance marketers face — and more importantly, how the right MMP can help solve them.
Blog
For finance app marketers, achieving high ROI on ads requires more than just tracking installs and clicks. Users demand seamless and secure experiences, so focusing on the right metrics is essential. But beyond identifying these metrics, having the tools to measure, optimize, and act on them makes all the difference.
News
Branch, the industry's leading linking and measurement partner for growth-focused teams, today announced innovations in its Performance offering, which provides growth marketers with privacy-centric attribution that connects user journeys across web, app and offline touchpoints.
Blog
This blog recaps our recent webinar, How Healthcare Companies Improve Retention and Reduce Support Costs Through Digital Adoption. You’ll learn the many benefits of healthcare apps and how to maximize your app’s potential and transform the way customers engage in healthcare.
Blog
The fitness and wellness app market is only getting more competitive, and staying ahead means leveraging the best tools available. Branch Performance offers unparalleled insights and capabilities to help healthcare app marketers succeed.
