The pandemic has certainly brought about many changes to the world – one of them being how companies do business. Since the onset, marketers from various industries have been working to figure out how to stay relevant and continue to appeal to consumers when priorities and advertising systems are constantly evolving.
Today’s guest is Jason Wilson, Overstock.com’s Director of Marketing. He shares how he’s led his digital marketing team to success in a time when consumer spending habits have been drastically altered.
More on Jason’s story, including how he effectively grew a campaign 44% without having to increase his budget, his take on the four new pillars of digital marketing, and how Overstock.com was uniquely positioned to survive the economic downturn of the pandemic, are featured on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.