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What Is Mobile Marketing? A Beginner’s Guide

News
Your customers are mobile, and mobile marketing not only reaches them wherever they go, but it also gives you new ways to personalize marketing with geofencing, proximity ads and even messaging based on the weather.
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Brand visibility in an AI-mediated World

News
For decades, search has been the backbone of how consumers discover products, services, and content online. Mastering—or investing in—SEO was the critical move for brands; the global SEO market is a multi-billion dollar industry for a reason.

Experts Share: How In-App Whatsapp Ads Will Affect The Overall User Experience

News
WhatsApp has started showing sponsored stories inside its Updates tab, the home of Status and Channels. Meta explained in an announcement that adverts from businesses will now appear between the pictures, videos and voice notes friends share each day. The feed is already busy, with WhatsApp saying 1.5 billion people open it daily.
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Deep Linking: The Unsung Hero of Mobile Growth

Blog
Who knew one of the most important parts of your mobile strategy is also the most overlooked? Take a deep dive into deep linking and learn why it’s the hidden key to customer retention.
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CTV Attribution, Solved: Why Advertisers Should Care About Roku, Branch, and MetricWorks

Blog
Despite its scale and attention, CTV has been stuck in a black box — high spend, little proof of performance. For years, advertisers have poured budget into connected TV campaigns without knowing what was truly driving installs, re-engagements, or revenue. Fragmented signals, privacy shifts, and siloed measurement have left performance marketers guessing. And guessing is expensive. That ends now.

AI Is Changing Customer Discovery Forever. Who Wins?

News
Until today, search has been the enabler of the internet. It served as a powerhouse of digital economics, the foundation of the Direct-to-Consumer (DTC) business model, and the model for organic customer discovery.