Mobile Deep Linking and Attribution Resource Center

How To Track URLs and Measure Campaign Success

Blog

Learn how to track URLs across channels, measure attribution, and optimize campaigns. Explore proven tools, techniques, and case studies from top brands.

Branch-Powered Tips for Your Holiday Campaigns

Blog

It’s not too late to make your campaigns holiday-ready. Branch can help you turn fleeting shoppers into loyal, long-term customers with effective linking and measurement.

New Research Details State of Mobile Marketing from Acquisition to Attribution

News

Branch, the industry's leading linking and measurement partner for the enterprise, today released its State of App Growth survey report, which shows just 8% of companies surveyed have a fully unified view of their app marketing performance across multiple channels.

Performance Marketing Insider: Lost In Data: Why Marketers Don’t Trust Attribution And Measurement

News

We all know that companies doing a better job rely initially on first-party data, but then Branch throws in the ability to unify insights across channels with tools like deep linking and AI to acquire users and build relationships.

Best URL Shorteners for Marketers in 2025

Blog

Discover the top URL shorteners for marketing. Compare branding, deep-linking, attribution, and analytics—and see how Branch helps marketers convert clicks into conversions.

A Marketer’s Guide to Upgrading Your Mobile Measurement Partner

White Paper

Explores why upgrading your MMP is no longer optional — it’s essential for sustainable growth.

The 2025 State of App Growth Report

White Paper

750 global leaders share how they’re navigating rising costs, privacy regulations, and AI disruption. Growth is no longer business as…

Get Personal With Customers — That’s What They Want

Blog

Studies show that customers want a more personalized user experience from their brands, but it’s easier said than done. Consider these three core pillars to drive engagement and revenue.

Leader Spotlight: Hiring for curiosity, not just credentials, with Irina Bukatik

News

Irina Bukatik is currently VP of Products at Branch and serves as a fractional Chief Product Officer and consultant for startups. Previously, she was VP of Products at GRIN, Senior Director of Product at data.ai (App Annie), and held senior product leadership roles at Reflektive, Kenshoo, and Microsoft. She specializes in scaling product organizations, driving data-driven growth, and shaping product strategy across B2B SaaS and martech.