Blogs

Today, we’re officially announcing the Branch Ambassador program. Over the last 12 months, we’ve been busy building Branch into a platform used by thousands of awesome apps to power their mobile linking and growth initiatives. We’ve also traveled to cities all over the world, (Singapore, London, Vancouver, and Pune, just to name a few,) where… Read more »

Do you know that feeling of being new in a job and not understanding a single buzzword, so you are secretly googling every term in order to beef up your lingo? That’s what I was expecting to do during my first few days at Branch … but fortunately, I have amazing colleagues who patiently explained… Read more »

Deep linking as a technology has become a confusing mess of marketing terms and buzzwords over the last few years. This is primarily due to the lack of a centralized standard and the fragmentation of the mobile landscape. There are so many large technology companies vying for eyeballs on the phone, from Facebook to Google,… Read more »

It’s no secret that Google has been playing catch-up when it comes to the mobile landscape. Basically, they made a bet that native mobile apps would be a passing phase and that mobile web would capture the majority of user’s attention.

This blog post was originally published in 2015. You can read one of our newer posts to learn how to deep-link from Facebook. Nearly two years ago, we asked Facebook to enable deferred deep linking. We’ve pushed for it ever since, and with F8, we see light at the end of the tunnel. Now that… Read more »

Deep linking, an area with so much promise for developers, has been torn to shreds by tech giants. Most mobile developers would love to release their app to the world and have all of their great content easily available to everyone. It’s not an unrealistic panacea, it’s actually the current state of the web, it… Read more »

This blog was originally published on July 19, 2015, but has since been updated with new information. They said, “If you build it, they will come.” They lied. Pour your heart and soul into creating the most beautiful, user-engaging apps. Create content. Promote. Do everything you can, and still, you can’t fill the stadium. Why… Read more »

This is the story by one of our engineers, Derrick, of how two new employees at a young startup built a useful mobile app on a plane ride across the Pacific. It’s also an argument: internal tools can start as spontaneous hacks that spring up from a need and from collaboration between employees in different… Read more »

Throughout my education, business and management professors have always seemed to agree on one thing: the best way to learn is by leaving the classroom and getting your hands dirty.