Blogs

This article originally appeared in TechCrunch. For developers and users, mobile deep linking has been a fantastically anticlimactic technology. Deep linking has existed since iOS 2.0, a time when fewer than 1 in 10 of us had a smartphone and Facebook had around 80 million users.

Partners often ask us about the difference between using Twitter’s native deep links and using Branch deep links on Twitter. Both solutions work for most use cases, so what’s the difference? Ultimately it comes down to simplicity, portability, and customizability.

We know that user acquisition is tough. If you spend time running install ads, creating referral programs, and building sharing features for your app, you see many types of links to your app being shared and clicked. Unfortunately, you can’t get many insights from this data.

Our Mobile Growth Hackers meetups currently have over 6,000 members from over 30 groups around the world. By sponsoring all of these meetups, we’ve heard hundreds of questions asked by developers who want to grow their app. Everywhere we go, people seem to want to learn more about App Store Optimization, or ASO. We’ve heard… Read more »

You’ve seen the light: you want your dev team to integrate Branch. We do, too, so we’ve prepared five talking points that’ll turn skeptical colleagues into deep linking believers.

At the nucleus of Branch’s culture are great people: brilliant, dedicated, intellectually curious people.

Mobile deep linking is quickly becoming standard practice for successful mobile apps. To stay competitive in the mobile space, it’s critical to understand how they work and what they can do.

This is a guest post written by Nancy Hua of Apptimize

At Branch Metrics we organize meetups for the mobile app developer community around the globe. In panel discussions, talks and conversations over drinks and pizza we cover all things related to growth, from organic growth hacking, to paid installs, to how to build referral systems.