Blogs

iOS 9.0 brought a lot of really cool features, namely Universal Linking and Core Spotlight Search, that every mobile developer should be aware of and experiment with. However, with new features come complexity and misunderstanding, especially since these new features are rather complicated. Since we see thousands of apps struggling with Universal Links, we thought… Read more »

At the most basic level, a Uniform Resource Identifier (URI) is a format that launches a specific experience or piece of content in an app. Just as many applications recognize https:// or https:// as web URLs and launch the default browser, mobile devices launch apps when a user clicks a link starting with tel:// or… Read more »

By now, deep linking is used by the savviest mobile developers and product managers. We consider them the early adopters. However, the mass market, the people still buying generic installs from Facebook, are the ones who don’t yet understand the importance of mobile to their product strategy. In business theory, these segments of users are… Read more »

Deep linking has become more and more relevant in the mobile ecosystem as major tech players are joining the party. The benefit of deep linking are very evident, and here we’ll quickly walk through a couple points to keep in mind when designing your iOS app for deep linking.

Branch is excited to announce that our integration with mParticle is now live. mParticle is a mobile data automation platform based in New York. With a single SDK, mParticle customers can utilize any number of the analytics, attribution, push notification, remarketing, monetization, or other third-party SDKs on the mParticle platform.

This guide will walk you through the various mechanisms you can use to deep link through install. There are so many techniques, and they all have their time and place to deliver a compelling deep link that works in all scenarios. This post is meant to give you some insight into how the typical Branch… Read more »

Branch is excited to announce that we now offer 100% accurate install attribution for clicked links on iOS 9. With iOS 9, Apple has given developers some great gifts. Two of my favorites are Universal Links and the Safari View Controller, both of which allow for a more seamless user experience across apps. For the… Read more »

After Apple announced the upcoming iOS Spotlight search functionality, we dug straight into the documentation to try it out. We thought, wouldn’t it be great if Branch developers could immediately leverage the deep linking and tracking technology that Branch offers through the Core Spotlight framework?

This article originally appeared in TechCrunch. For developers and users, mobile deep linking has been a fantastically anticlimactic technology. Deep linking has existed since iOS 2.0, a time when fewer than 1 in 10 of us had a smartphone and Facebook had around 80 million users.