Sears & Kmart Drive Digital Transformation Success with Branch and AWS

Sears & Kmart provide millions of shoppers around the world with a wide range of home merchandise, apparel, automotive products, and services both in-store and online. As part of their larger digital transformation, Sears & Kmart turned to Branch to create mobile experiences as frictionless as those in-store and on desktop. Kmart also invested heavily in the AWS to build their capability in several areas, including data and analytics.

  • 47% of app installs driven by Journeys — making it one of the brands’ primary and most cost-effective acquisition channels
  • 97% CPI cost savings with Journeys compared to the industry average cost for paid app install ads