Last week, Branch hosted more than 100 influential leaders from the mobile industry for our first ever Leaders in Mobile Growth (LIMG) Bangalore event. Professionals from top brands including Allen Digital, Apna Jobs, aha, BookMyShow, Cleartrip, Decathlon, Dentsu, Flipkart, Ford Motor Company, HDFC Bank, Hotstar, JioMart, Jupiter, Koo, Kotak Mahindra Bank, KreditBee, MakeMyTrip, MPL, Myntra, Nobroker, OYO, PhonePe, Pratilipi, Rapido, Swiggy, TCS, Wynk Music, Zivame, and many more joined us to discuss the latest trends, strategies, and insights propelling mobile growth.
The event featured a full lineup of speakers and group discussions on topics like driving business value with mobile apps, the changing role of measurement in mobile marketing, and how to build meaningful relationships with app users. True to the spirit of LIMG events, we allocated time for networking and making new connections, too!
Devi Shetty, Head of Global Service Delivery at Branch, opened the evening by highlighting the importance of collaboration within the mobile ecosystem. Branch partners and event sponsors CleverTap and VEVE hosted sessions that explored themes like unlocking limitless customer lifetime value (CLV) through user behavioral analytics and winning paid media strategies for user acquisition in a smartphone-first world.
During the speaker sessions, Vidhur Bhagat, Regional Vice President at Branch India, presented recession-proof marketing strategies and gave practical tips for acquiring and retaining users in an economic downturn.
Later, Sahil Singh, Branch’s Head of International Business, hosted Himavant Kurnala, Chief Product Officer at Reliance Retail, for an insightful fireside chat. The two dove into how Reliance Retail, one of the world’s largest marketplaces, has unlocked business value via its mobile app.
Attendees also partook in a panel discussion on strategies for navigating the new mobile world. Leaders from aha, Allen Digital, Cleartrip, and KreditBee all shared insights on how to drive app growth amid today’s changing market landscape.
And for our favorite part, we heard personal experiences and best practices from our attendees. The roundtable discussions centered around hot topics that attendees selected prior to the event, including how to design a customer data strategy for efficient mobile growth and how to use a mobile measurement partner (MMP) effectively.
What we heard: The ever-increasing challenge and value of app user acquisition and retention
Across the sessions, we heard common themes: driving users to the mobile app, and keeping them there, is critical for business growth. We know from Branch’s Mobile Growth survey that app users are over 3x more valuable than non-app users, so it makes sense that prioritizing app growth is no-brainer for top brands.
Like other LIMG events, we also heard about challenges and barriers to success. As marketing and development teams are forced to do more with less, there is added pressure to work smarter and more efficiently. Delivering value to users is more important than ever — and an area where brands look to partners like Branch, CleverTap, and VEVE for help.
We were thrilled to bring LIMG to Bangalore. What made our day even better was hearing attendees share their appreciation for the opportunity to get mobile’s brightest minds in the same room and brainstorm solutions to big, cross-industry challenges. A huge thanks to everyone who played a part in making LIMG Bangalore a success!
Want to join the conversation?
Leaders in Mobile Growth (LIMG) is an invite-only community that brings together cross-functional leaders from some of the top companies in mobile. If you would like to apply to join the LIMG community or find out more about upcoming LIMG events, please email [email protected].
This week, Branch hosted 70+ mobile industry leaders for our first ever Leaders in Mobile Growth (LIMG) Melbourne event. We were joined by professionals from top brands such as Afterpay, AGL, ANZ, Aussie Broadband, Australia Post, Centr, Cotton On, Country Road Group, Dabble, Deloitte, Domain, Energy Australia, FatSecret, Flybuys, Gamemiracle, IDP Education, Jora, KIC, MECCA brands, Optus, Origin Energy, Retail Zoo, rsvp.com.au Pty Ltd, SEEK, Tabcorp, Telstra, Tennis Australia, Total Tools, Urban.com.au, Woolworths, and many more to discuss the latest trends, strategies, and insights driving mobile growth.
The evening was packed with an impressive lineup of speakers and roundtable discussions on topics like driving growth in an economic downturn, the changing role of measurement in mobile marketing, and user acquisition and retention strategies. And like all LIMG events, there was plenty of time for networking and socializing, too!
The event kicked off with a warm welcome from Kurt Holloway, enterprise sales manager at Branch, who highlighted the importance of collaboration among partners in the mobile ecosystem. Our partners Iterable and Amplitude both helped set the tone for an engaging, informative evening and delivered sessions on topics like unlocking customer engagement through user behavioral analytics and unleashing mobile growth across borders.
The speaker sessions covered a range of mobile topics. Sahil Singh, head of business at Branch APAC, presented recession-proof marketing strategies. Lexi Sydow, head of insights at data.ai, also took the stage to discuss the latest State of App Revenue, sharing never-before-seen insights into app monetization trends across industries in Australia, including fintech and retail.
Target Australia’s Silvia Ambrose delivered the keynote presentation on mobile growth and omni-channel synergies, exploring Target’s organic app growth strategies and how to adapt to changing consumer habits.
Silvia shared Target’s app philosophy: “Build a well-rounded app that is immersive and multifunctional, rather than simply transactional.” She also discussed Target’s investment in driving app user acquisition and engagement from mobile web, email, and SEO.
The event also featured a panel discussion on strategies for navigating a changing market landscape. Leaders from Google, RACV, Flybuys, and SEEK all shared insights and unique perspectives on how to drive mobile growth when market dynamics and user behaviors change.
Last but not least, we handed over the floor to our attendees. During the roundtable discussions, attendees shared their own expertise and strategies for mobile growth. We heard tips for improving ROI, how brands are incorporating automation into data collection and analysis, best practices for putting users at the center of brands’ app strategies, and more.
What we learned: Acquiring and retaining app users is more difficult but more valuable than ever
Across the sessions, we heard common themes: driving users to the mobile app is critical for revenue growth, and organizations are prioritizing becoming more ROI-centric — especially after the last few years of economic instability. We know from Branch’s Mobile Growth survey that app users are over 3x more valuable than non-app users, so it wasn’t surprising to hear that so many brands are laser-focused on growing their app userbase.
We also heard about app growth challenges and barriers to success. As tech, automation, and privacy regulations disrupt the mobile industry, brands rely on their vendor partners to navigate changes. Understanding user behavior and delivering personalized experiences is key to engaging and retaining app users, but it requires a comprehensive data strategy — another area where brands look to partners like Branch, Amplitude, Iterable, and Movable Ink.
Most importantly, so many of our attendees expressed gratitude for the opportunity to get in the same room as other mobile leaders. The value of knowledge sharing, networking, and learning from others outside your industry cannot be overstated. Thank you to everyone who helped us make LIMG Melbourne a success!
Want to join the conversation?
Leaders in Mobile Growth (LIMG) is an invite-only community that brings together cross-functional leaders from some of the top companies in mobile. If you would like to apply to join the LIMG community or find out more about upcoming LIMG events, please email [email protected].
Images: Darren K / Event Photos Australia
