Blog
In partnership with Braze, we’re exploring the next evolution of personalization—where relationships matter more than clicks, and intelligent systems become the new curators of experience. Below, we unpack three emerging trends that are poised to redefine marketing as we know it.
Blog
In the past year alone, the mobile advertising ecosystem has seen seismic shifts in how we attribute and measure conversions. Google’s recent announcement of Integrated Conversion Measurement (ICM) marks another major milestone—and possibly a turning point.
Blog
The results are in! Each year, the Mobile Growth Awards celebrate the brands pushing the boundaries of innovation, creativity, and performance in mobile. From game-changing experiments to breakthrough campaigns, this year’s winners have set new standards for how to drive acquisition, engagement, and long-term retention.
Blog
For finance app marketers, achieving high ROI on ads requires more than just tracking installs and clicks. Users demand seamless and secure experiences, so focusing on the right metrics is essential. But beyond identifying these metrics, having the tools to measure, optimize, and act on them makes all the difference.
Blog
While many developers view AASA files as a technical necessity, we see them as a strategic opportunity for mobile growth. This guide doesn't just address problems — it transforms AASA file management from a technical challenge into a competitive advantage.
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Mobile finance applications have revolutionized the way people manage their finances. In this intensely competitive landscape, these apps can’t settle with just delivering core functionality — they also need to create unparalleled user experiences. This is where behavioral analytics, powered by robust mobile app analytics, comes into play.
Blog
This blog recaps our recent webinar, How Healthcare Companies Improve Retention and Reduce Support Costs Through Digital Adoption. You’ll learn the many benefits of healthcare apps and how to maximize your app’s potential and transform the way customers engage in healthcare.
Blog
The fitness and wellness app market is only getting more competitive, and staying ahead means leveraging the best tools available. Branch Performance offers unparalleled insights and capabilities to help healthcare app marketers succeed.
