Blog Archives - Branch

Introducing Funnel Analysis by Branch: The Future of Marketing Performance Intelligence

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Channels multiply, touchpoints blur, and consumer journeys stretch across platforms, devices, and formats. Yet, amid all the noise, one question remains constant: What truly drives conversions?

“Born to Link:” The Connected Journey Between Music and Brands

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Music and brand experiences share a parallel journey to remove barriers and meet customer demand. Join us on this trip to see where linking has been and where it’s headed.

5 Tips for Making AI Work in Marketing

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AI has officially crossed the line from novelty to necessity. In Branch’s recent State of App Growth survey, 100% of marketers said they’re already using AI in their workflows for everything from predictive analytics to creative optimization.

Supercharge TikTok iOS Campaign Performance with Real-Time Conversion Reporting Powered by Branch

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Get faster, smarter insights across your iOS campaigns — no more waiting for delayed SKAN postbacks.

Ten Mobile Marketing Podcasts To Plug Into

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Podcasts are like backstage passes to how the smartest marketers think, and we’re always looking for ones that make us jot down ideas mid-episode. Whether you’re interested in mobile, privacy, AI, subscriptions, or just smart growth tactics, this list has podcasts you’ll want to binge.

ChatGPT Apps Give Us a Glimpse into the Future of the Internet

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This week we’ve witnessed a glimpse into the future of the internet. In the coming months and years, we’ll see exciting changes as brands take advantage of this tremendous opportunity.

Braze Forge Recap: How Wendy’s Mixes Automation with a Human Touch

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At this year’s Braze Forge, Wendy’s joined Branch on stage to share how they are combining bold brand personality with…

The 2025 State of App Growth: Signal Loss, Smarter Strategies, and the Road Ahead

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Branch’s 2025 State of App Growth survey reveals an industry facing more complexity than ever. Together, these findings show that sustainable app growth in 2025 requires smarter measurement, unified data strategies, and a sharper focus on retention and user experience.