The Future of Measurement

Discover how privacy policies are reshaping digital marketing measurement. Learn key trends and strategies to stay ahead in this evolving landscape.

SKAdNetwork Adoption, Privacy Sandbox Updates, and How Marketers Should Prepare for Changes Now

We dive into some of the highlights from a recent webinar featuring industry experts — Adam Landis, Head of Growth at Branch, and David Philippson, Co-founder and CEO at Dataseat (now part of the Verve Group) — to get to the bottom of what’s really going on with SKAdNetwork (SKAN) and Google Privacy Sandbox, and how marketers should be preparing for the future of privacy and measurement. 

Advanced Compliance for Healthcare: Safeguard Your Data With Branch

For highly regulated industries like healthcare, ensuring the security and privacy of user data is non-negotiable. Branch’s pioneering Advanced Compliance solution enables healthcare companies to drive mobile growth while building trust and fulfilling compliance goals.

Enterprise-Grade Mobile Attribution: What Large Businesses Need To Know

Enterprise-grade mobile attribution is no longer a luxury; it's a necessity for large businesses navigating the complex landscape of mobile marketing. In the context of large enterprises, the complexity of marketing campaigns, the scale of data needed, and the nuances of privacy compliance make mobile attribution challenging yet indispensable.