Blog
Should mobile marketers abandon paid advertising altogether? There’s a reason why “don’t give up on advertising” was the #1 don’t in our blog, Mobile in 2023: What to Do and What Not to Do. The answer lies in recognizing the continued value and potential of paid advertising even without traditional user identifiers.
Blog
Google announced that they will shut down Firebase Dynamic Links. With this deprecation, it's time to explore alternatives to Firebase Dynamic Links. Branch makes it easy to transition deep links from Firebase so you can continue creating great user experiences and ensuring your marketing efforts effectively drive new customers to your app.
Blog
Over the past few years, Google has been working to move businesses to Google Analytics 4, the newest version of their web and app analytics tool. While GA4 offers benefits like improved cross-platform measurement, we know there’s no such thing as a simple product migration. Learn how to integrate Branch with GA to keep getting the data and insights you count on from Branch.
Blog
ChatGPT has been on everyone’s radar recently, but how can mobile marketers use it (or not use it) to contribute to mobile growth strategies? We asked three mobile growth leaders for their advice.
Blog
Our VP of Global Talent Acquisition, Michelle Rife, shares her experiences in India. The Branch India team is growing fast, with an emphasis on collaborative culture, sustained career growth, and providing meaningful impact on our company mission.
Blog
Adam Landis, our Head of Growth, sat down with David Philippson, CEO and co-founder of Dataseat, and asked him to share what the forward-looking mobile growth leaders are doing — and how they’re planning to prepare for the inevitable future of post-privacy measurement.
Blog
In the past years, especially after the pandemic, travel—both the ways in which consumers engage with travel brands and the experiences they expect from travel companies—has become more convenient, flexible, and personal. While travel apps have been successful in driving installs, user engagement and retention continue to be a challenge for many marketers. To help you get answers, we identified five strategies that are moving the needle in travel apps.
Blog
Mobile user acquisition is based on a multi-pronged strategy that focuses on building a better user experience. But it’s tough to stand out from the crowd. There are 5.7 million mobile apps globally, with 3.5 million on Google Play and 2.2 million on iOS. To increase mobile user acquisition rates in such a saturated market, you need to refine your existing strategies.
Blog
As budgets go down, ROI becomes more and more important, and ads are becoming more expensive and less targeted; one channel can be optimized to bring highly engaged, high-intent, no-cost users to your product: user-to-user sharing.
Blog
Mobile growth is often more an art than a science, but there are three pillars that every marketer should embrace to grow their businesses. Take it from an expert. Anthony Scarpaci, VP of Growth at Acorns, stopped by our podcast “How I Grew This” to give us the rundown on those pillars: attribution, measurement, and testing.
