Resources

Megan Dobransky

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Maximising Mobile App Engagement in 2025

News
Despite heavy investments, many mobile apps fail to reach their full potential. Unlocking success in 2025 requires a strategic focus on user engagement, seamless experiences, and data-driven personalisation.
PR Martechvibe event banner showcasing Branch branding and marketing focus

Bootstrapped to Booming: Top 13 Low-Budget User Acquisition Strategies

White Paper
This ebook explores 13 low-budget user acquisition strategies designed to significantly grow your user base without breaking the bank. In today’s economic climate, lean marketing is key, and this guide provides the tools and insights to maximize your return on investment (ROI).
Bootstrapped to Booming: Top 13 Low-Budget User Acquisition Strategies

Healthcare Mobile Growth Playbook

White Paper
Discover strategies for healthcare brands to grow their mobile presence, boost user acquisition and retention, and create better customer experiences.
Healthcare Mobile Growth Playbook

The Value of Mobile Apps in the Travel Industry

White Paper
This report examines the many benefits of mobile apps and shares examples from travel and technology industry leaders. It also highlights how optimizing these apps is critical for travel companies that want to stay competitive and meet the ever-growing expectations of modern travelers.
Promotional graphic for a content piece about the importance of mobile apps in travel, by Branch and HOTELDIVE.

SKAdNetwork Adoption, Privacy Sandbox Updates, and How Marketers Should Prepare for Changes Now

Blog
We dive into some of the highlights from a recent webinar featuring industry experts — Adam Landis, Head of Growth at Branch, and David Philippson, Co-founder and CEO at Dataseat (now part of the Verve Group) — to get to the bottom of what’s really going on with SKAdNetwork (SKAN) and Google Privacy Sandbox, and how marketers should be preparing for the future of privacy and measurement. 
SKAdNetwork Adoption, Privacy Sandbox Updates, and How Marketers Should Prepare for Changes Now

Enterprise-Grade Mobile Attribution: What Large Businesses Need To Know

Blog
Enterprise-grade mobile attribution is no longer a luxury; it's a necessity for large businesses navigating the complex landscape of mobile marketing. In the context of large enterprises, the complexity of marketing campaigns, the scale of data needed, and the nuances of privacy compliance make mobile attribution challenging yet indispensable.
Enterprise-Grade Mobile Attribution: What Large Businesses Need To Know

Financial Services Mobile Growth Playbook

White Paper
In this playbook, we explore ways that financial services brands can grow their mobile presence and tap into apps for acquisition, retention, and increased conversions.
finance mobile growth play book