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Megan Dobransky

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Using Behavioral Analytics To Transform User Experience in Finance Apps

Blog
Mobile finance applications have revolutionized the way people manage their finances. In this intensely competitive landscape, these apps can’t settle with just delivering core functionality — they also need to create unparalleled user experiences. This is where behavioral analytics, powered by robust mobile app analytics, comes into play.

How Mobile Analytics Can Improve User Retention

Blog
User retention is a critical metric for mobile app success, yet many brands struggle to keep users engaged beyond the initial download. In this post, we'll explore how actionable insights from user behavior can guide app improvements and personalization strategies that not only drive retention but also foster long-term loyalty.
Mobile Analytics Can Improve User Retention

Top Questions to Ask When Choosing a Mobile Measurement Partner

Blog
Selecting the right MMP is about more than just choosing a vendor; it's about finding a partner that aligns with your business goals, integrates smoothly into your tech stack, and adapts to the evolving landscape of privacy regulations and attribution challenges.

EXP. Magazine: How Will AI Actually Change Advertising?

News
To help ground the understanding of how AI is most likely to shape the landscape of advertising, Adam Landis, Head of Growth at Branch, outlined the four main themes that are most likely to impact advertisers. Some are happening today and some are yet to take shape. The goal is to impart some salient tips on what you, as a marketing leader, can do to better position yourself for the changing ecosystem.

Maximising Mobile App Engagement in 2025

News
Despite heavy investments, many mobile apps fail to reach their full potential. Unlocking success in 2025 requires a strategic focus on user engagement, seamless experiences, and data-driven personalisation.
PR Martechvibe event banner showcasing Branch branding and marketing focus

Bootstrapped to Booming: Top 13 Low-Budget User Acquisition Strategies

White Paper
This ebook explores 13 low-budget user acquisition strategies designed to significantly grow your user base without breaking the bank. In today’s economic climate, lean marketing is key, and this guide provides the tools and insights to maximize your return on investment (ROI).
Bootstrapped to Booming: Top 13 Low-Budget User Acquisition Strategies