Amanda Vandiver, Author at Branch

How to Protect Your Budget from the Hidden Cost of Mobile Ad Fraud

Blog

Mobile Ad fraud is the big bad wolf of the advertising industry. Fraudulent conversions can cause advertisers higher bills and…

Announcing Deep Linking and Attribution for Desktop Apps

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Part of being the leader in cross-platform linking and attribution means innovating to support the various platforms upon which users engage. The first walled garden we helped you tackle: mobile apps. Then came measuring website and mobile app holistically. Now, Branch is excited to help you unlock another frontier: native desktop apps.