Alex Austin, Author at Branch

The War for Mobile Search

Blog

There’s a war being waged in mobile. A war to control the final lucrative frontier that will shape how mobile…

Branch Raises $35 Million to Fix Mobile Discovery With Deep Links

Blog

I’m excited to announce that Branch has raised $35 million in new financing — bringing our total raised to $53…

iOS 9.2 Deep Linking Guide: Transitioning to Universal Links

Blog

When iOS 9.2 was released on Dec 8th, thousands of app developers suddenly realized their app experience was broken. A…

How to Get My App Listed and Ranked with Google’s Firebase App Indexing

Blog

Over the last few years, the mobile app ecosystem has seen a tremendous amount of change. Every year, developers get…

Person holding smartphone and coffee cup outdoors with sunlight.

Google App Streaming and Branch Deep Links

Blog

As I discussed in my recent Medium post, app developers are suffering through one of the harshest power laws of…

Three smartphones displaying hotel booking apps, with a 'branch' graphic indicating transition from web to app.

Announcing the Branch Universal Object for Deep Linking and Indexing

Blog

Branch is a deep linking platform for app developers that helps you connect your in-app content to the users that…

A person's hand typing on a white keyboard next to a white mouse, a yellow watch, and a smartphone on a light surface.

Comparing Facebook App Invites and SMS Sharing

Blog

With the onset of Graph 2.0, Facebook killed the functionality that allowed a developer to query a list of a…

A casually dressed individual sits on a bench, focused on their smartphone with one leg crossed over the other, surrounded by urban elements.

How to Deep Link from Your Mobile Website

Blog

This blog post was originally published in 2015. You can also read recent insights on how deep linking technology influences…

Technical Guide to Google Play Referrer

Blog

This is part four of a four-part technical guide on deep linking on Android. The previous posts covered URI schemes,…

Mobile App Developers Are Suffering

Blog

“It’s just too saturated. The barriers to adoption and therefore monetization are too high. It’s easier on the web.” Said…

Technical Guide to Android App Links

Blog

This is part three of a four-part technical guide to deep linking on Android. The previous posts covered URI schemes…

Technical Guide to Android Chrome Intents

Blog

This is part two of a four-part technical guide to deep linking on Android. The previous post covered URI schemes…

Alex Austin

Topics

Persona

Types

The War for Mobile Search

Branch Raises $35 Million to Fix Mobile Discovery With Deep Links

iOS 9.2 Deep Linking Guide: Transitioning to Universal Links

How to Get My App Listed and Ranked with Google’s Firebase App Indexing

Google App Streaming and Branch Deep Links

Announcing the Branch Universal Object for Deep Linking and Indexing

Comparing Facebook App Invites and SMS Sharing

How to Deep Link from Your Mobile Website

Technical Guide to Google Play Referrer

Mobile App Developers Are Suffering

Technical Guide to Android App Links

Technical Guide to Android Chrome Intents