Branch Resource Hub

Fintech apps pay some of the highest CPIs in mobile, making them a prime target for install fraud. This guide breaks down the most common attack vectors and what effective detection looks like.

Scaling Apple Ads performance means connecting search intent, ASO, and post-install measurement. Here’s how a full-funnel approach drives stronger, more sustainable growth.

Branch data reveals five hidden taxes quietly draining paid UA budgets, from broken journeys to optimization lag. Learn how to identify and fix each one.

In this episode of How I Grew This, Nic Weber, Co-Founder of Noise, explores how creator-powered marketing transforms short-form content into a scalable, performance-based acquisition channel.

Discover how IDFA fits into modern iOS marketing, and learn the privacy-first measurement strategies marketers use to optimize campaigns and drive growth in 2026.

Real-time payments move money in seconds, but that speed creates new fraud risks. Learn key strategies to detect threats, reduce losses, and protect customers.

Subscription apps dominate mobile revenue, but most teams lose users before renewal. Learn the metrics, gaps, and tools that drive sustainable growth.

As privacy changes reshape mobile attribution, marketers need analytics that connect ad spend to installs, engagement, retention, and long-term revenue growth

Learn gow device farms use real smartphones to generate fake clicks and installs, draining fintech ad budgets while distorting attribution data and masking fraudulent acquisition activity.