Walled Garden

Social media applications like Facebook, Instagram, Snapchat and LinkedIn have in-app internet browsers. These browsers, referred to as the walled gardens, are designed to keep you in the social media apps for a longer period of time.

Why are they called walled gardens? Because it is nearly impossible to direct users from your organic social media posts to your website or app. The only way to bypass these in-app browsers is through paid advertising. Savvy brands have used smart banners to drive users from in-app browsers to their mobile apps or mobile websites.