Query Parameters

What are query parameters?

Query parameters are a defined set of parameters attached to the end of a URL. They are extensions of the URL that are used to help define specific content or actions based on the data being passed. To append query params to the end of a URL, a ‘?’ Is added followed immediately by a query parameter.

To add multiple parameters, an ‘&’ is added in between each. These can be created by any variation of object types or lengths such as String, Arrays and Numbers. The following is an example:

https://example.com/path?name=Branch&products=[Journeys,Email,Universal%20Ads]

It’s important to note that query parameters can play a role in attribution, although it’s also important to make sure that your attribution strategy is truly cross-platform, and that it’s doing everything for you that it can. Learn more about cross-platform attribution.