What is deep linked email?
An email containing a link that connects the user directly to a specific location in a mobile app, meaning a seamless transition from email to app. This eliminates the need for the user to search for the desired content and results in a more streamlined user experience and can increase app retention and conversation rates.
Deep linked email is an essential component of driving mobile growth through the channel of email marketing. When a user opens up traditional links in a marketing email on any non-desktop device — most frequently on an iOS or Android phone or tablet device — they are routed to the mobile web, where they likely are not logged in and are therefore far less likely to activate, engage, and/or convert.
Incorporating deep links into marketing emails simplifies this experience by determining whether a given user is an app user and, if they are, routing this user directly to the desired content within your app, where your users are far more likely to be logged in and ready to engage or convert. In this way, integrating deep links can result in streamlining your users’ experiences and substantially increasing your KPIs.
Some assume the process of integrating deep links into emails is a manual one — but this couldn’t be further from the truth. With a number of partnerships with the majority of today’s most popular email service providers (ESPs), Branch’s deep linked email automatically converts your regular email links to deep links, without sacrificing dynamic personalization or scalability.
If you’re curious about how to get started optimizing your email links for app users, you can click here to get started.