Tuesday, 21 November
5:30 PM SGT
Siri House, Singapore
About this event
Customer expectations have reached new heights, particularly when it comes to mobile experiences. The days of waiting patiently for a subpar mobile experience are long gone. Instead, they demand a seamless and convenient journey that caters to their individual needs and preferences. To capture and retain the loyalty of modern consumers, brands must prioritise personalised and engaging mobile user journeys, along with exceptional support.
From efficient onboarding and mobile responsiveness to performance optimisation and simple navigation, mobile experiences are all aimed to get users to move their fingers along quickly without the need to switch apps.
Meanwhile, the omnichannel approach in the mobile landscape is gaining importance. Having a unified user experience that’s consistent across all mobile devices and platforms and maintaining a seamless cross-device transition can allow brands to nurture their competitive edge.