What Mobile App Events Should You Track With Your MMP?

Tuesday, July 19, 2022

11:30am - 12:30pm PST / 2:30pm - 3:30pm EST

With the rise of mobile apps and the many privacy changes brought to the advertising ecosystem by Apple, it is increasingly important to measure more than just ad views. As brands continue to improve their ROI measurement, many are turning to Mobile Measurement Partners (MMP) to help. However, how do you determine what events to track in MMPs and make the most out of your partnership? Join our webinar to learn:

  • Demystify what events should be tracked via the Branch SDK
  • Understand why tracking events will increase conversions for your app
  • Learn how to leverage event tracking to paint a full picture of the user from web-to-app and also across different devices and platforms
  • Increase ROAS by using Branch to track events that can be used by ad networks to optimize your campaigns


Rob Gioia

Solutions Architect at Branch

Rob Gioia is a Solutions Architect at Branch. He helps companies get up and running using Branch’s suite of SDKs and products. Prior to Branch he worked as a cross-platform mobile applications developer for several years, and uses his mobile development experience to guide clients through using best practices and elegant coding solutions.