Unlocking App Attribution and Acquisition for SEO (APAC)

One of the best ways to grow traffic and revenue is by leveraging organic search and SEO to attract relevant users who fit your target audience. Historically, SEO teams have struggled to get accurate app attribution, which underrepresents the overall contribution of the channel to down-funnel events and revenue.

Join us for a deep dive into the complexity of SEO as we explore how SEO App Attribution can help marketers and agencies solve some of these problems. We will help you:

• Find the blind spots in your overall marketing strategy caused by limited visibility into the SEO channel.
• Avoid falling behind the competition by not investing enough in SEO.
• To not miss budget and KPI goals due to misattribution of SEO traffic.
• Increase app engagement with a personalized web-to-app user acquistion experience.

In addition, learn how multi-platform brands with a web and an app strategy can leverage SEO App Attribution as a powerful way to drive app adoption, revenue, and engagement in a cost-effective way.

Speakers

Sam Edwards

Product Marketing Manager at Branch

Sam holds experience helping large and small tech companies bring products to market – focusing on core product value, unique messaging, and compelling stories. Sam joins Branch as a Product Marketing Manager after 3+ years at Amplitude Analytics and brings extensive domain and industry knowledge from her prior roles in Customer Success, Solutions Engineering, and Technology Partnerships. In her current role as Product Marketing Manager at Branch, she is focused on improving the user experience and advocating for seamless product journeys.

Amanda Vandiver Barone

Sr. Product Marketing Manager at Branch

Amanda has 8 years of mobile tech experience across sales, product, and marketing. As a Senior Product Marketing Manager for Branch’s mobile linking and measurement platforms, she plays a pivotal role in helping mobile teams understand the value of Branch’s solutions. She is a connector, creator, and storyteller with a track record for leading market research, enablement, and product positioning.