The Death of App Attribution

Legacy attribution will strangle your growth with broken experiences, misleading data, and inaccurate decisions.

What marketers need is responsible, secure, privacy-focused measurement that can reliably handle the technical challenges of a complicated digital ecosystem.

So what does the next generation of attribution look like?

During this webinar, Branch co-founder Mada Seghete discusses:

  • What does “attribution” in a fragmented ecosystem even mean?
  • The current state of attribution techniques
  • How mobile attribution providers become blind
  • The future of attribution: thinking cross-platform and persona graph


Branch Co-founder Mada Seghete smiling at camera in a Branch t-shirt in front of the Branch logo glyph
Mada Seghete | Branch