Legacy attribution will strangle your growth with broken experiences, misleading data, and inaccurate decisions.
What marketers need is responsible, secure, privacy-focused measurement that can reliably handle the technical challenges of a complicated digital ecosystem.
So what does the next generation of attribution look like?
During this webinar, Branch co-founder Mada Seghete discusses:
- What does “attribution” in a fragmented ecosystem even mean?
- The current state of attribution techniques
- How mobile attribution providers become blind
- The future of attribution: thinking cross-platform and persona graph