Thursday, June 1, 2023
10:30 AM PST
We are immersed in ever-changing platform privacy policies like Apple’s App Tracking Transparency (ATT) and Google’s looming Privacy Sandbox, not to mention confusing and sometimes paradoxical legislation like the EU’s shifting interpretation of GDPR. Not only are they complex, but they upend the paradigm of measurement, the lifeblood of justification advertising investment.
It’s a complex and shifting landscape, but marketing professionals today don’t have the luxury of waiting for rules and technology to solidify before acting. An analogy I’ve heard uttered in many different flavors recently is: “we’re swapping out the engine of a car while driving down the freeway.” In the changing realities of our time, marketers are struggling with the new reality of measurement and how to take action.
So, how do you make the shift into a privacy-centric future?
Join us for an exclusive webinar featuring industry experts as we reveal the strategies and tactics that will help you achieve effective measurement in a post-privacy era
In this webinar, you’ll learn:
- The future of user-level data in a privacy-centric landscape
- Best practices to incorporating aggregate data into your marketing reporting
- How to develop your new strategy for your new measurement
- How to stay ahead of the curve in this ever-changing digital world
Don’t miss this opportunity to gain valuable insights and ask questions to our experts. Register today!
Speakers
Adam Landis
Head of Growth at Branch
Adam Landis is the Founder & CEO of AdLibertas, a mobile app data platform purchased by Branch this year. At Branch he serves as Head of Growth, where his deep experience in mobile advertising and data help us innovate our measurement products to help our customers measure marketing performance in an increasingly difficult ecosystem.
Mark Hansen
SENIOR PRODUCT MANAGER FOR ADS & ATTRIBUTION AT BRANCH
Mark Hansen is a Senior Product Manager for Ads & Attribution at Branch, and is the product lead for Branch Media Mix Modeling. Prior to Branch he worked across product and ads consulting roles at Google.