Designing a technology stack for your business isn’t easy. Many restaurants and food delivery brands depend on a variety of integrated technologies and solutions to run and grow their business.
In this panel discussion, we discuss the importance of building the right technology stack in order to drive loyalty and revenue in the food industry.
This panel discussion explores:
- How to build the right technology stack
- How to drive modern customer experiences with personalization
- How to drive revenue with customer data and product intelligence
- How to get the best ROI on your ad spend with customer data
Speakers
Elliot Gennard | KFC UK & Ireland
Elliot is a marketing technology enthusiast with over 5u00a0years experienceu00a0in the CRM, data and marketing technology field. At KFC UKI, Elliot is the Marketing Technology Manager supporting and leading on projects with the businesses digital team. Elliot has worked across in-house and consulting roles including engagements with some of the UKs best known brands.
Simon Baptist | Branch
As Director of Business Development, Simon works with all parts of the mobile ecosystem including advertisers, agencies, advertising platforms and technology partners toward helping unlock the mobile opportunity. In his free time, Simon is obsessed with making the perfect version of fast-food favs. After mastering the burger, he’s now working on fried chicken.
John Cutler | Amplitude
John Cutler is keenly focused on user experience and evidence-driven product development. He mixes and matches various methodologies to help teams deliver lasting outcomes for their customers. He currently works as Product Evangelist at Amplitude. As a former UX researcher at AppFolio, a product manager at Zendesk, Pendo.io, AdKeeper and RichFX, a startup founder, and a product team coach, John has a perspective that spans individual roles, domains, and products
Magith Noohukhan | Braze
Magithu00a0Noohukhan, Evangelist at customer engagement platform Braze, educates global brands on how to create meaningful connections with their customers that drive higher lifetime value and lower acquisition costs. Prior to joining Braze,u00a0Magithu00a0held Evangelist positions across Germany at XING and Indeedu00a0and has more than 10 years of marketing experience. He is currently based in London.
James Fang | mParticle
James is the Vice President of Product Marketing at mParticle, the leading customer data platform provider.u00a0A trusted partner among renowned QSR brands such as Starbucks, McDonalds, Restaurants Brands International, Chick Fil-A, Dave & Busters, the mParticle platform has grown to manage over 1 billion mobile users each month, capturing over $5 billion in e-commerce transactions and processes over 250 billion API calls. James leads the team responsible for all things go-to-market strategy, across all of mParticle’s product lines.
